Bakhtawar Bilal

Developed and executed multi-platform content strategies, increasing brand engagement by 80% across social media and digital channels. Create content strategies aligned with audience behavior and business goals. Plan monthly content calendars and campaign concepts for multiple brands.

Junior Content Writer / Content Strategist at Mean3 (2024-02 – Present)

• Developed and executed multi-platform content strategies, increasing brand engagement by 80% across social media and digital channels.
• Create content strategies aligned with audience behavior and business goals.
• Plan monthly content calendars and campaign concepts for multiple brands.
• Collaborate with marketing and creative teams for brand positioning and campaign execution.
• Generate AI-assisted content workflows to improve efficiency and creativity.
• Write high-converting captions, ad copies, hooks, slogans, landing pages and Email Campaign.
• Conduct competitor analysis and trend research for content optimization.
• Collaborated with marketing teams to ensure content supported campaign objectives and brand voice.
• Utilized analytics tools like Google Analytics to measure content performance and optimize strategies.

SEO Content Writer at AL AZHAN INFORMATION TECHNOLOGY (2023-02 – 2023-12)

• Wrote and optimised 30+ SEO articles per month, consistently ranking target keywords on the first page of Google SERPs.
• Conducted in-depth keyword research using Ahrefs and SEMrush to identify high-value, low-competition opportunities.
• Increased organic traffic by 28% within 6 months through strategic on-page SEO optimisations and content restructuring.
• Produced engaging product descriptions, category pages, and blog content.
• Produced engaging product descriptions, category pages, and blog content across various industries.

Copywriter at Trego

• Developed skincare-focused marketing content for digital platforms and campaigns.
• Wrote product descriptions, social media captions, promotional copies, and brand messaging.
• Assisted in marketing strategies for skincare product promotions and audience engagement.
• Created educational and promotional skincare content aligned with brand identity.
• Contributed to social media planning and creative campaign ideation.

Bachelor in English Literature – Government University Faisalabad (2019 – 2023)