Bakhtawar Bilal

Junior Content Writer / Content Strategist at Mean3 (2024-02 – Present)

Developed and executed multi-platform content strategies, increasing brand engagement by 80% across social media and digital channels.
Create content strategies aligned with audience behavior and business goals.
Plan monthly content calendars and campaign concepts for multiple brands.
Collaborate with marketing and creative teams for brand positioning and campaign execution.
Generate AI-assisted content workflows to improve efficiency and creativity.
Write high-converting captions, ad copies, hooks, slogans, landing pages and Email Campaign.
Conduct competitor analysis and trend research for content optimization.
Collaborated with marketing teams to ensure content supported campaign objectives and brand voice.
Utilized analytics tools like Google Analytics to measure content performance and optimize strategies.

SEO Content Writer at AL AZHAN INFORMATION TECHNOLOGY (2023-02 – 2023-12)

Wrote and optimised 30+ SEO articles per month, consistently ranking target keywords on the first page of Google SERPs.
Conducted in-depth keyword research using Ahrefs and SEMrush to identify high-value, low-competition opportunities.
Increased organic traffic by 28% within 6 months through strategic on-page SEO optimisations and content restructuring.
Produced engaging product descriptions, category pages, and blog content.
Produced engaging product descriptions, category pages, and blog content across various industries.

Developed skincare-focused marketing content for digital platforms and campaigns.
Wrote product descriptions, social media captions, promotional copies, and brand messaging.
Assisted in marketing strategies for skincare product promotions and audience engagement.
Created educational and promotional skincare content aligned with brand identity.
Contributed to social media planning and creative campaign ideation.

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