Bakhtawar Bilal

I hold a Bachelor's degree in English Literature and have over three years of experience in professional writing, specializing in SEO writing, technical blogs, and copywriting across various industries. I also have a strong background in content strategy and media calendars. In addition to writing, I bring solid SEO skills, including backlink building, on-page, and off-page SEO.

I am a quick learner who thrives in dynamic environments and is eager to explore new growth opportunities. With expertise in semantic SEO and a passion for digital marketing, I combine creativity and analytical thinking to deliver impactful content. I am committed to staying ahead of industry trends and contributing to team success through continuous improvement.

Junior Content Writer / Content Strategist - Mean3

(2024-02)

• Developed and implemented innovative content strategies tailored to various platforms, ensuring brand consistency and audience engagement. My strategies have helped improve brand visibility and engagement across social media and digital channels.
• Created compelling hooks to capture audience attention right from the first sentence, driving increased interaction and engagement. I designed attention-grabbing headlines and openings for posts, blogs, and ads that made a significant impact on click-through rates.
• Crafted targeted social media content and captions that resonated with different audience segments. I used creative storytelling to align with trending topics and consumer interests, making each piece feel personal and engaging.
• Optimized content calendars to plan and schedule timely and relevant content. This ensured consistent messaging and content delivery while aligning with seasonal trends, product launches, and marketing campaigns.
• Conducted SEO blog writing, focusing on optimizing content for search visibility and audience engagement.
• Collaborated with marketing teams to ensure content supported campaign objectives and brand voice.
• Utilized analytics tools like Google Analytics to measure content performance and optimize strategies.

SEO Content Writer - AL AZHAN INFORMATION TECHNOLOGY - Dubai

(2024-02 - 2023-03)

• Wrote SEO-friendly website and landing page content to improve rankings and engagement.
• Researched and implemented target keywords across content, meta titles, and descriptions.
• Created compelling meta tags, ALT text, and optimized headers for better on-page SEO.
• Ensured all content followed SEO best practices, including internal linking and proper formatting.

SEO Executive - Freelancing

• Conducted in-depth keyword research to identify high-performing, low-competition terms for SEO campaigns.
• Performed backlink audits and competitor analysis to develop effective link-building strategies.
• Executed on-page and technical SEO audits to resolve crawl issues, improve site speed, and boost rankings.
• Monitored website performance using tools like Google Search Console, SEMrush, and Ahrefs to track progress and optimize strategy.

Bachelor - English Literature - GOVERNMENT UNIVERSITY FAISALABAD (2019 - 2023)