Billal Bhatti

A practical and detail-oriented Digital Marketing and SEO professional with experience in blogger outreach, link building, technical SEO, AI optimization and content strategy. Skilled in improving brand visibility and driving organic traffic across SaaS, travel, and multi-niche projects. Comfortable working with cross-functional teams and adapting to different campaign requirements.

I also stay updated with industry trends and emerging tools to support continuous improvement in results and execution.

SEO Executive at KONEXT (2020-10 – Present)

Working as an Outreach/SEO Executive on SaaS and tech product projects, managing customer reviews across diverse multi-niche platforms.

• Outreach to YouTubers, social pages, multilanguage global bloggers and affiliates.
• Handling onsite content postings and product-level SEO optimisations.
• Translating and localising multi-language content to support global campaigns.
• Building and nurturing relationships through targeted email communication.
• Implementing Technical SEO improvements and Core Web Vitals monitoring.
• Executing Local SEO strategies to improve regional search visibility.
• Conducting large-scale link outreach campaigns to build high-authority backlink profiles.

SEO Team Lead at MOBIT SOLUTIONS (2017-02 – 2020-09)

Progressed from Senior Link Builder to SEO Team Lead, managing SEO resources and overseeing writers across travel and multi-niche website projects.

• Managed on-page, off-page, and social media SEO activities across multiple projects while coordinating with cross-functional teams and managing team members
• Assisted in basic App Store Optimisation (ASO) to improve app visibility and rankings
• Developed diverse link-building and branding strategies to improve SERP visibility
• Conducted in-depth keyword research using Google Keyword Planner, KW Finder, AHREFs, Majestic, MOZ, Uber Suggest, and SEMrush.
• Performed website audits with Lighthouse, Screaming Frog, and Woorank
• Crafted sitemaps, robots, Schema files, and managed organic social media accounts
• Created engaging social media graphics, logos, brochures, and feature images

Link Builder at SEO INTERACTIVE SOLUTIONS (2016-10 – 2017-01)

Worked as a Link Builder, assisting in outreach and acquiring quality backlinks to improve search rankings and domain authority.

BSCS in Software Engineering – IMS Pak Aims (2010 – 2016)

Intermediate – Superior Group of colleges (2008 – 2010)