Bisma Ayaz

IBA Karachi specializing in Marketing, Consumer Behavior, and Business Strategy. Experienced through internships at Siemens, Hoechst Pharmaceuticals, and MAQ International. Seeking entry-level opportunities in marketing, business development, or strategy.

Marketing Intern - Siemens Pakistan

(2025-07 - 2025-08)

• Supported lead qualification, tender evaluations, and client requirement alignment
• Assisted in technical and commercial proposal development with sales teams
• Conducted competitor analysis to support pricing and strategic decisions

Marketing Intern - Hoechst Pharmaceuticals

(2024-07 - 2024-08)

• Supported the Flagyl Plus launch through branding initiatives and vendor coordination
• Designed internal marketing presentations and assisted in strategic discussions
• Gained exposure to pharmaceutical branding, procurement, and marketing operations

Marketing Intern - MAQ International Company

(2023-08)

• Supported market research and content development for corporate publications
• Contributed to LinkedIn communications and branding initiatives
• Gained exposure to operations within the oil, gas, and marine sectors

Bachelor of Business Administration (BBA) - Marketing, Consumer Behavior & Business Strategy - IBA Karachi (2022-08 - 2026-05)