Bisma Ilyas

Senior Product Designer with 8+ years of experience delivering end-to-end UX for SaaS platforms, fintech applications, and mobile products. Proven track record of reducing user drop-off, improving task completion rates, and building scalable design systems in Figma. Skilled at leading discovery through to developer handoff, running user research, and integrating AI-assisted workflows (Claude, Gemini, Figma Make) to cut design cycle time.

Adept at collaborating cross-functionally with PMs and engineers to ship products that balance user needs with business goals.

Senior UI/UX Designer - Tozi Design Agency

(2024-03)

• Led end-to-end UX/UI design for a portfolio of SaaS, fintech, and mobile products — owning the full design cycle from discovery workshops and wireframing through to polished, developer-ready handoffs in Figma
• Reduced user drop-off at critical funnel stages by identifying friction points through usability testing, iterative redesign, and heuristic evaluations across multiple client products
• Introduced AI-assisted design workflows (Claude, Gemini, Figma Make) across the team, cutting concept-to-wireframe time by ~40% and unlocking capacity for higher-value UX strategy
• Managed client relationships across simultaneous projects, translating ambiguous briefs into clear design direction and ensuring alignment with product and business objectives

Senior UI/UX Designer - Cinnova Technologies

(2021-04 - 2024-02)

• Drove product design for 2–3 concurrent web and mobile applications, working directly with product managers and engineers throughout the full agile delivery cycle
• Improved key usability metrics — including task completion rates and user engagement — through structured iterative testing and data-informed redesign across core platform flows
• Built and maintained a comprehensive design system in Figma, standardising components, typography, and colour tokens to improve consistency and cut developer handoff time
• Ran stakeholder interviews, user interviews, and heuristic evaluations to surface pain points early in the product cycle, reducing costly late-stage design rework

Graphic & UI Designer - TechAbout Pvt. Ltd.

(2018-04 - 2021-02)

• Designed and delivered user-friendly web interfaces with a focus on layout clarity, visual hierarchy, and cross-device usability
• Maintained a consistent design language across all digital touchpoints, supporting brand growth and recognition
• Produced high-impact visual assets including social media campaigns, marketing collateral, and promotional materials

Graphic Designer - SSA Soft Solutions

(2017-02 - 2018-01)

• Created responsive website layouts and UI designs for client projects, collaborating in a team environment to deliver consistent, on-brand digital assets
• Designed social media campaigns, editorial graphics, and featured images for a tech blog audience

BS - Computer Science - Kinnaird College for Women (2011 - 2015)