Daniel Anjum
Filmmaker | Director | Editor | Script Writer
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About
Creative filmmaker, director, and director of photography with experience in fashion films, music videos, brand storytelling, and documentary filmmaking. Skilled in directing talent, visual storytelling, cinematography, and editor. Experienced in building social media presence for brands through cinematic reels and fashion films while leading creative strategy and marketing direction.
Experience
Creative Director & Filmmaker - SMC Kitchens
(2024-06)
Directed and produced high-end promotional reels and branded content for a luxury kitchen brand. Managed creative direction, visual identity, and digital marketing storytelling. Worked with models and product-based visual narratives to strengthen social media presence.
Creative Director & Filmmaker - MEC (Mosaic Tile Company)
(2025-02)
- Directed and produced cinematic Instagram reels and branded video content featuring models and lifestyle visuals.
- Led creative marketing strategy and social media storytelling for the brand.
- Developed visual campaigns to increase online engagement and brand awareness.
Fashion Film Director - AMAVE (Semi-Eastern Clothing Brand)
(2025-06)
Directed fashion films and social media campaigns from brand launch stage. Built strong visual brand identity and storytelling strategy. Helped grow the brand to 10K+ social media followers through cinematic content.
Fashion Film Director - Elari Luxe
(2026)
Directed and produced fashion films, reels, and campaign visuals. Helped establish the brand's digital presence and audience engagement.
Music Video Director - Haider Ali
(2025-12)
Directed and edited music video for Pakistani composer, singer and producer Haider Ali. Led the creative direction, performance direction, and visual storytelling.
Documentary Filmmaking / Film Producer / Music videos
(2014)
Directed and edited a music video in the pop genre similar to Bilal Saeed's style. Managed concept development, shooting, and post-production.
Education
Bachelor - Film & Television - Institute For Art & Culture, Lahore (2020 - 2024)
