Danish Shoaib

Dynamic SEO professional specializing in strategic SEO initiatives that significantly boost organic traffic and improve SERP rankings. Successfully leads teams to implement data-driven tactics, conducts thorough technical audits, and collaborates cross-functionally to align SEO strategies with broader marketing goals for diverse clients.

SEO TEAM LEAD at SEO FACTORS (2025-02 – Present)

• Led, mentored, and managed team of SEO specialists, content writers, and link builders, driving consistent performance and growth.
• Developed and implemented comprehensive SEO strategies to increase organic traffic, improve SERP rankings, and meet business goals.
• Oversaw on-page SEO efforts including keyword optimization, metadata creation, internal linking, and content structuring.
• Managed off-page SEO campaigns including backlink strategy, outreach, guest posting, and competitor link analysis.
• Collaborated with developers to implement technical SEO improvements: site speed, structured data, mobile responsiveness, and crawlability.
• Conducted detailed website audits to identify technical SEO issues and recommend actionable solutions.
• Track keyword performance, organic traffic trends, and conversions to measure the success of SEO campaigns.
• Perform regular competitor analysis to stay updated with market trends and adjust strategies accordingly.
• Prepared and presented monthly performance reports to upper management with data-driven insights and actionable recommendations.
• Work closely with content teams to guide SEO-friendly content planning and development.
• Ensure alignment of SEO efforts with broader marketing and business strategies.
• Coordinated cross-functional teams including design, development and marketing to ensure cohesive SEO implementation.
• Set clear KPIs and performance benchmarks for team members and provided regular feedback and training.

SEO TEAM LEAD at INGENIOUS GURU (2023-11 – 2025-02)

• Strategy Development: Creating and implementing SEO strategies aligned with business goals.
• Team management: led and guided team of SEO specialist, assigned tasks, and oversaw project deliverables.
• Keyword Research: Conducting keyword research to identify opportunities and trends.
• Technical SEO: Monitoring and improving website performance, including site speed, mobile responsiveness, and indexing issues.
• Off-Page Optimization: Managing link-building campaigns and partnerships to improve domain authority.
• Analytics and Reporting: Utilized Google Analytics to track performance metrics and deliver actionable insights to stakeholders.
• Stay Updated: Keeping up-to-date with SEO trends, algorithms and best practices.
• Collaboration: working closely with content creators, developers and marketing teams to ensure SEO best practices are integrated into all aspects of digital marketing efforts.
• Testing and Experimentation: conducted A/B tests and experiments to optimize SEO performance and inform strategy.

SENIOR SEO ANALYST at CUBIX (2022-12 – 2023-11)

• Tracked, reported, and analyzed website analytics to inform SEO strategies.
• Optimized copy and landing pages for search engine marketing, enhancing visibility and user engagement.
• Developed and implemented link-building strategy to improve domain authority and search rankings.
• Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
• Perform ongoing keyword discovery, expansion, and optimization recommendations.
• Analyzed website performance and identified areas for SEO improvement.
• Conducted keyword research to optimize content for search engines.
• Collaborated with content teams to develop SEO-friendly articles and blogs.
• Monitored search engine rankings and adjusted strategies accordingly.
• Recommended improvements in existing content or new content ideas based on analysis of competitive landscape.

SEO TEAM LEAD at ALFONICK INTERNATIONAL (2022-08 – 2022-12)

• Led team in executing SEO strategies for diverse client projects.
• Analyzed website performance metrics to pinpoint specific areas for SEO enhancements.
• Collaborated with cross-functional teams to align SEO initiatives with overall digital marketing goals.
• Researched industry trends to inform SEO strategy development and implementation.
• Mentored junior staff on best practices in search engine optimization.
• Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
• Streamlined workflow processes, resulting in improved team efficiency and higher output quality.
• Delegated daily tasks to team members to optimize group productivity.

SENIOR SEO EXECUTIVE at ALFONICK INTERNATIONAL (2021-06 – 2022-08)

• Develop and execute SEO strategies to enhance e-commerce website visibility and rankings.
• Oversaw keyword research, on-page optimization, and content strategy for product pages to enhance relevance and visibility.
• Managed technical SEO audits to identify and resolve issues impacting site performance and user experience.
• Lead a team of SEO specialists in implementing best practices and tracking performance.
• Collaborate with marketing and development teams to align SEO efforts with overall business goals.
• Monitored and reported on SEO performance metrics, including traffic, rankings, and conversion rated, to inform strategic decisions.
• Stay update on industry trends to ensure the e-commerce site remains competitive.

SEO EXECUTIVE at INGENIOUS GURU (2019-04 – 2021-06)

• Performed keyword research to identify high-value opportunities, informing content strategy and targeting efforts.
• Supported on-page optimization efforts by updating Meta tags and headings.
• Update and Optimize existing content.
• Conducted off-site analysis of web SEO competition.
• Developed and implemented strategies to create high-quality backlinks for improved website authority.

BACHELOR OF COMMERCE – University of Karachi, Karachi

HIGH SCHOOL – Board of Intermediate Education Karachi, Karachi

MATRICULATION IN SCIENCE – Board of Secondary Education Karachi, Karachi