Senior Performance Marketing Specialist
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Performance marketing specialist with 4+ years of hands-on experience building and scaling profitable Meta Ads campaigns for eCommerce brands in Pakistan. Managed over PKR 8 Crore in ad spend and generated PKR 25+ Crore in tracked eCommerce revenue across 15+ brands spanning haircare, beauty, skincare, fashion, and health & wellness. Known for building conversion-focused campaign architectures—prospecting, retargeting, and retention—that drive consistent order volume and protect margins at scale.
Data-driven approach to creative testing, audience strategy, and funnel optimization with a strong emphasis on profitable customer acquisition and measurable business outcomes.
Freelance Performance Marketing Specialist — Meta Ads - Self-Employed - Karachi, Pakistan
(2021-02 - 2026-05)
Managed Meta advertising budgets exceeding PKR 8 Crore across 15+ eCommerce brand accounts, maintaining profitable CAC throughout scale-up phases. Generated over PKR 25 Crore in tracked eCommerce revenue through structured Meta Ads campaigns optimized for purchase and initiate-checkout events. Designed and operated multi-campaign architectures—prospecting CBOs, lookalike campaigns, retargeting flows, and retention campaigns—modeled on conversion-event optimization logic.
Delivered 400+ daily orders for a single brand through aggressive creative testing, audience expansion, and budget optimization on Meta Ads alone. Built full-funnel acquisition systems for Pakistani eCommerce brands operating on cash-on-delivery models via Shopify, integrating Conversions API with Advanced Matching for reliable signal quality. Reduced cost-per-result across campaigns through systematic creative fatigue monitoring and rotation, distinguishing image vs. video delivery mechanics to allocate budget correctly.
Executed audience strategy using broad targeting, interest-based segments, and multi-tier lookalike audiences, minimizing overlap while maximizing reach efficiency. Scaled brands in haircare, beau
Intermediate (Higher Secondary Certificate) - The millennium academy (2010 - 2012)
