Daniyal Jawaid

Performance Marketing Specialist at Digital Eggheads (2022-08 – Present)

Managed Google Ads and Meta Ads campaigns for 20+ clients across multiple industries including healthcare, SaaS, education, fashion and services
Worked with monthly ad budgets reaching up to $50,000+ across different accounts
Generated 10,000+ qualified leads through optimized campaign structures and targeting strategies
Improved lead generation performance by around 120% through continuous testing and optimization
Reduced cost per lead by approximately 35% by refining audiences, creatives, and bidding strategies
Scaled Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max
Improved Meta Ads conversion performance by 60% through creative testing and funnel improvements
Set up tracking and conversion systems using GA4, GTM, and Meta Pixel for accurate reporting
Created dashboards in Looker Studio to monitor performance and campaign insights

Growth Marketing Specialist (Part-Time) at AdPulse Global (2025-07 – 2026-01)

Managed Google Ads campaigns for international markets including Canada and UAE
Increased conversions by 60% while reducing cost per acquisition by 40%
Improved ROAS by 2.5x through campaign restructuring and optimization strategies
Generated over $120,000 in tracked revenue through Meta Ads campaigns
Worked on full tracking implementation using GA4, GTM, and Meta Pixel
Conducted keyword research, competitor analysis, and audience segmentation

Digital Marketing Specialist at Zeal Digital Agency (2020-01 – 2022-07)

Ran Google Ads and Facebook Ads campaigns for small and medium businesses
Improved lead generation by around 80% through better targeting and landing page optimization
Reduced customer acquisition cost by 30% through ongoing campaign improvements
Handled keyword research, campaign setup, reporting, and performance tracking
Tested ad creatives and copy variations to improve conversion rates

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