Daniyal Sajjad

Results-driven Digital Marketing Specialist and Performance Marketer with practical experience in Meta Ads, Google Ads, lead generation, remarketing, content creation, and sales closing. Experienced in managing campaigns for education, aesthetics clinics, real estate, beauty salons, beverage brands, wedding halls, interior designers, and medical/medicine-related niches, including US-based clients. Proven ability to plan, launch, and optimize paid campaigns that generate 100-150+ qualified leads for businesses.

Completed an Associate Degree in Digital Marketing from Hamdard University Islamabad in 2026.

Performance Marketer - SwiftWave Digital

4-Month Role

• Worked on paid advertising campaigns across different niches, including aesthetics clinics, real estate, beauty salons, beverage brands, wedding halls, and interior designers.
• Generated 100-150+ qualified leads for multiple client campaigns through targeted Meta Ads, lead forms, creative testing, and remarketing.
• Handled US-based client campaigns in the medical/medicine-related niche, focusing on audience targeting, lead quality, and campaign tracking.
• Monitored campaign performance using key metrics such as cost per lead, reach, CTR, engagement, and lead response quality to improve ROI.
• Coordinated ad creatives, captions, landing/lead forms, and follow-up strategy to support better conversion from inquiry to customer.

Digital Marketing & Social Media Manager - Independent / ASAS Academy, Islamabad - Islamabad

(2022)

• Managed Facebook and Instagram advertising for teachers and O/A Level course campaigns at ASAS Academy, Islamabad.
• Successfully managed a 50,000 PKR Meta Ads budget and executed 8 targeted campaigns that delivered strong engagement and measurable leads.
• Targeted prime Islamabad sectors such as F-11, F-10, E-11, and F-8 and used remarketing to reach the most interested parents and students.
• Produced, shot, and edited visual content for Cambridge O/A Level students and parents, including posters, reels, captions, and ad creatives.
• Maintained a consistent brand voice across social media channels and contributed directly to increased student enrolments.

Digital Marketing Intern - Exelerate

2 Internships

• Completed two internships focused on practical digital marketing, social media management, paid advertising basics, and campaign reporting.
• Supported marketing tasks such as content planning, audience research, competitor observation, and basic performance analysis.

Sales Closer - RMS Global Corporation

(2021 - 2022)

• Leveraged 1.5 years of call center experience to close sales, specializing primarily in the auto insurance sector.
• Recognized as the top-performing sales closer for one month by using strong communication and decision-making skills.
• Demonstrated strong work ethic by reliably managing night shifts and long hours to meet demanding sales targets.

Associate Degree - Digital Marketing - Hamdard University, Islamabad, Pakistan (2026)

Intermediate - FSc - National School and College (2020)

Matriculation - National School and College