Dawa Lesai
Senior Product Designer | Enterprise SaaS • HealthTech • AI Products • Design Systems
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About
Senior Product Designer with 7+ years of experience designing complex B2B, HealthTech, Government, and AI-powered digital products for US and European clients. Experienced in building role-based product experiences across web and mobile platforms, with expertise in product discovery, information architecture, dashboard design, design systems, and developer handoff. Delivered end-to-end product design solutions across enterprise software and healthcare platforms, including redesigning onboarding workflows by 75% and designing multi-tenant products supporting five to seven distinct user roles.
Experience
Senior UI/UX Designer at Brackets Pvt Ltd (2021-03 – 2024-02)
- Redesigned a Twilio-powered VoIP call-routing platform, simplifying the onboarding experience from a 12-step process to a 3-tap workflow for non-technical users.
- Redesigned the information architecture of a Remote Patient Monitoring (RPM) platform across web and mobile applications to improve the accessibility and prioritization of critical patient vitals for healthcare professionals during emergency review workflows.
- Delivered end-to-end product design across healthcare and enterprise software products, including user flows, wireframes, interactive prototypes, interface design, and developer handoff.
- Designed role-based user experiences that improved workflow efficiency and information discoverability across complex product environments.
UI/UX Designer at Hixol (2019-05 – 2019-12)
- Designed and delivered production-ready interfaces for 10+ Android and iOS applications while maintaining design consistency through reusable interface patterns and responsive layouts.
- Developed wireframes, interactive prototypes, and design specifications to support efficient implementation across multiple client projects.
- Established scalable interface patterns that improved collaboration between design and development teams across mobile product initiatives.
Freelance Product Designer (Part-Time Contract Work) at Freelance (2019 – Present)
Selected Product Design Projects
Game UI Designer at Connect Game Studio (2018-11 – 2019-04)
- Designed user interfaces, icons, and promotional assets across five mobile game titles released for Google Play Store and Apple App Store.
Education
MS in Computer Science – GIFT University, Gujranwala (2025)
BS in Computer Science – University of Sargodha (2018)
