Dawood Ahmad

Results-driven SEO Specialist with 5+ years of experience in keyword research, on-page/off-page SEO, link building, and content strategy. Proficient with tools like Ahrefs, GA4, and Google Search Console, with a strong track record of boosting organic traffic and delivering structured SEO audits. Experienced with WordPress-based websites and skilled at identifying new traffic opportunities, outreach, and performance reporting to drive measurable organic growth.

SEO Specialist | Content Marketer at Maximo Moto S.L. (2024-09 – 2026-06)

As a content marketer for this motorcycle clothing brand, I perform these activities.

• Develop and maintain a content calendar aligned with product launches, seasons, and campaigns
• Conduct keyword and competitor research to guide content topics
• Define tone, voice, and messaging for the brand across platforms
• Plan content for each stage of the customer journey (awareness to post-purchase)
• Write product descriptions, category pages, and landing pages optimized for SEO
• Create blog posts, how-to guides, gift guides, and buying guides
• Produce content for email newsletters, campaigns, and promotions
• Coordinate or manage designers, photographers, or videographers for content assets
• Plan, write, optimize, and monitor performance of SEO content
• Track performance and report for relevant KPIs like organic traffic, engagement, bounce rate, CTR, and conversion rate
• Track SEO content performance using tools like GA4 and Ahrefs
• Write all ad copy as needed
• Started and currently manage Maximo Moto's affiliate program using UpPromote

On-Page SEO and SEO Writing at The BoxLane (2023-08 – 2024-05)

I wrote website content, sales emails, landing pages, and other content as required. I wrote this website here, "Theboxlane.com". I also extensively contributed to on-page SEO and keyword research.

SEO Writer and On-Page SEO Specialist at Salam Expert (2022-05 – 2023-08)

I wrote blogs, website content, articles, product descriptions, category pages, and many other forms of content at Salam Experts. I also wrote their agency website end-to-end.

Digital Marketing Manager at Legion Enterprises (2021-02 – 2022-04)

I set up two e-commerce websites for them, and with WordPress/Elementor. I also set up and scaled their AliBaba account to 20 inquiries per week within 3 months.

Freelance SEO Specialist at BuyLow Warehouse (2018-07 – 2021-08)

I worked with them as a remote SEO specialist. I primarily worked on their eBay account and did eBay SEO. I also wrote SEO optimized product descriptions, some website copy, and knowledge base articles. I also contributed to Amazon business optimization.

Ecommerce SEO Consultant at TackField Motorcycle Leather Garments (2024-05 – 2024-08)

I worked with TackField Motorcycle Leather Garments as an ecommerce SEO consultant. I helped their in-house team with the following:

• Developed an SEO strategy for their main website "tackfield.us"
• Designed Meta ads campaign for motorcycle leather garments in the US
• Developed content marketing strategy for TackField
• Interviewed for their in-house digital marketing team, hired Backlinks specialist and social media marketer
• Wrote photoshoot briefs and worked with fashion photographers from Lahore to do a model shoot of TackField products

Digital Marketing Manager at AM Group (2025-10 – Present)

I am working as a fractional CMO or part-time digital marketing manager. I am working on all aspects of their digital marketing, business setup, team development, paid ads, SEO, and social media marketing. My work includes;

• Running real estate Meta lead gen ads for the company's real estate business in Ajman
• Team development with hiring web developer/programmer for the company's portfolio of websites, graphic designer, video editor, and marketing assistant for long-term smooth operations
• SEO for the full portfolio of the company's websites that include real estate websites, manufacturing & export website, and retail brand website
• Cold email marketing for generating leads for the company's export business
• Social media marketing for real estate firms for organic lead generation
• Brand development work from scratch including business setup in the UAE, product selection, website development, products manufacturing, organic and paid marketing for the products in the UAE, handling supply chain, logistics, marketing, customer support, and everything in between
• Strategist and responsible person for the whole process with all resources at my disposal

M.Sc in Economics – National University of Modern Languages, Islamabad (2012-03 – 2014-04)

Course in Inbound Marketing – Hubspot Academy

Course in Google Analytics – Google Academy

Certification in Google Ads Search Certification – Google Ads Academy

Certification in Schema Markup 101 – Schema App

Certification in HubSpot SEO Certification – HubSpot