DigitalMarketer Arooj

Self-taught digital marketer with hands-on experience building, optimizing, and troubleshooting a live WordPress website end-to-end — covering on-page SEO, technical issue resolution, analytics configuration, and content strategy. Comfortable diagnosing real production problems, not just following tutorials. Strong academic foundation in science (distinction-level scores in Matriculation and FSc Pre-Medical) paired with fully self-driven, hands-on learning in digital marketing.

Seeking an entry-level SEO or digital marketing role, or freelance client work, where these skills can be applied and grown further.

Founder & Site Manager at Glowxia.com (2026-01 – Present)

Built and manage a WordPress blog covering Korean beauty, skincare, fitness, and lifestyle content, handling site architecture, design, SEO, and analytics independently

• Diagnosed and resolved a plugin conflict that crashed the live site by isolating plugins via host file manager and reactivating them selectively to identify the cause
• Rebuilt a broken responsive image grid using Elementor's native breakpoint controls after CSS-based fixes failed, resolving layout issues across desktop, tablet, and mobile
• Traced and fixed a JavaScript conflict between a caching plugin and a Mailchimp signup form that was silently failing to submit
• Configured Google Analytics 4 and Google Search Console at launch, including internal traffic filtering to separate real visitor data from personal testing activity
• Conducted on-page SEO across all published content using Rank Math — meta data, keyword targeting, and heading structure
• Migrated the site to a new hosting provider after reaching free-tier limits, using FileZilla and phpMyAdmin for file and database transfer with zero content loss
• Ran independent SEO audits and correctly distinguished genuine backlinks from low-quality, automated referring-domain noise — a skill demonstrated in a published audit report
• Cleaned up site-wide broken internal links (404s) following a content restructuring

Bachelor of Law in Law – University of the Punjab, Lahore (2023-11 – 2026-01)

FSc in Pre-Medical (Science)

Matriculation in Science