Duan Sheikh

Digital marketing and finance professional with experience spanning campaign execution, financial operations, and client relationship management. Currently serves as Interim Head of Digital Marketing and Finance Manager, directing multichannel social media and Meta advertising campaigns alongside corporate budgeting, financial forecasting, and payroll administration.

Applies

QuickBooks and Zoho to maintain accurate financial reporting while using campaign performance data to optimize return on ad spend. Skilled at managing external stakeholder relationships and aligning project delivery with client objectives across cross-departmental teams. Pursuing a Bachelor of Science in Accounting and Finance at Bahria University Islamabad.

Interim Head of Digital Marketing & Finance Manager at SHOR (2023-10 – Present)

• Direct multi-channel social media strategy and Meta advertising campaigns from planning through performance optimization.
• Lead cross-departmental project workflows using structured lifecycle management to keep organizational initiatives on schedule.
• Manage end-to-end corporate finance operations, including budgeting, financial forecasting, payroll administration, and vendor and client invoicing.
• Maintain financial reporting and compliance in QuickBooks and Zoho, ensuring accuracy across accounting records.
• Design internal operating procedures and lead talent acquisition efforts to support organizational structure and workforce growth.

Liaison Officer & Client Relations at SHOR (2023-10 – 2024-03)

• Served as primary point of contact between external stakeholders and internal execution teams, aligning project deliverables with client objectives.
• Built and strengthened corporate partnerships, reducing communication friction between clients and internal teams.
• Contributed to improved client retention and satisfaction through consistent relationship management.

Digital Marketing Trainee at SHOR (2023-07 – 2023-09)

• Developed digital marketing strategies to support audience engagement and market reach.
• Wrote data-driven ad copy aimed at improving campaign engagement.
• Analyzed campaign performance metrics and refined strategy to improve return on ad spend (ROAS).

Video Editor Intern at Fiverr (2018-04 – 2021-03)

Freelance

• Produced multimedia and video editing assets on a freelance basis for clients via Fiverr.
• Shifted focus over time from creative production toward operational and strategic business functions.

Bachelor of Science in Accounting and Finance – Bahria University Islamabad (2022-09)

FSC Pre-Engineering in Pre-Engineering – Punjab Group of Colleges (2020-01 – 2022-12)

Matriculation – The Educators (2008-01 – 2020-12)