Fahad Baig

Accomplished Senior UI/UX Designer with 14+ years of expertise, including extensive experience architecting user-centered digital solutions for high-stakes enterprise environments and the Banking Sector. Proven track record in leading end-to-end UX/UI processes—from qualitative research, wireframing, and interactive prototyping to establishing scalable enterprise Design Systems in Figma and Adobe XD. Adept at bridging the gap between design and engineering with front-end (HTML/CSS) mastery, driving digital transformation, and boosting conversion & usability metrics across Web, iOS, and Android platforms.

Senior UI/UX Designer - Sispntech Pvt Ltd - Karachi, Pakistan

(2026-01 - 2026-05)

• Strategy & Competitor Benchmarking: Conducted comprehensive competitive UX analysis and user research to redefine core product flows, resulting in a 20% increase in user onboarding efficiency.
• Design System Architecture: Established and maintained multi-brand Figma UI style guides and component libraries, accelerating front-end deployment speed by 30%.
• Mentorship & Supervision: Supervised and mentored junior designers and collaborated closely with front-end engineers to ensure pixel-perfect design implementation.

Manager Web UI/UX Design - Martec Software Solutions - Karachi, Pakistan

(2025-04 - 2025-09)

• UX Leadership: Directed the UX/UI strategy across enterprise web applications, leveraging user analytics and feedback loops to optimize navigation and workflow efficiency.
• Governance & Standards: Enforced standardized UI design best practices and web accessibility guidelines across all digital software products.

Senior UI/UX Designer - Xtel G Solutions / Xport Car Sales - Karachi, Pakistan

(2023-10 - 2025-02)

• E-Commerce Optimization: Spearheaded UX research and UI redesign for automotive sales portals, boosting mobile user engagement and inquiry conversions by 25%.
• Design System Management: Built responsive auto-layout UI component packages in Figma, unifying the design language across multi-platform web applications.
• Team Coaching: Coached mid-level and junior UI/UX talent, establishing peer design reviews and sprint design rituals.

Senior UI/UX Designer - OfficeField (Pvt) Ltd - Karachi, Pakistan

(2021-07 - 2023-09)

• Enterprise Application Suite: Designed intuitive interfaces for SaaS internal and external enterprise applications, leading technical usability audits to streamline complex workflows.
• Mobile Application Redesign: Conceptualized and shipped a flagship cross-platform mobile application, improving user satisfaction ratings (CSAT) by 35%.
• Cross-Functional Alignment: Partnered with Product Managers, Content Strategists, and Software Engineers in Agile sprints to deliver feature updates on target.

Senior UI/UX Designer - Touchpoint (Pvt) Ltd - Karachi, Pakistan

(2019-10 - 2021-06)

• Banking & FinTech Solutions: Led UI/UX initiatives for banking and self-service financial terminals, focusing on high-security, accessible, and human-centered design principles.
• Rapid Prototyping: Engineered high-fidelity interactive prototypes for usability testing, validating user flows before engineering handoff.

Senior UI Designer & Creative Lead - IET Group of Companies - Karachi, Pakistan

(2013-10 - 2019-09)

• Creative Team Management: Managed a team of 6+ digital designers, overseeing creative execution across web, digital media, and brand identity projects.
• Executive Client Presentations: Presented design concepts and UX solutions directly to C-suite stakeholders and key enterprise clients.

Master of Arts - Mass Communications - Federal Urdu University (2012)

Bachelor of Arts - Mass Communications - Federal Urdu University (2010)

Diploma - Communication Design - Arts Council Institute of Arts and Craft (2010)