Marketing & Social Media Manager at The Power Cube & London Melt (2025-02 – Present)
The Power Cube offers complete solar solution including PV design, construction, installation, supervision, estimation, management and procurement services for residential, commercial and industrial clients. London Melt offers a wide range of fast food items in the local community of Wapda Town, Khayaban-e-Amin & surroundings.
- Develop and execute social media and offline marketing strategies to generate leads
- Design and manage content calendars for social media (Facebook, Instagram, LinkedIn)
- Run targeted ad campaigns (Meta Ads) to boost inquiries and conversions
- Create informative and engaging content around solar tech, benefits, and FAQs
- Collaborate with sales and technical teams to align marketing goals
- Track and analyze KPIs such as leads, engagement, and ROI
- Create and manage engaging daily content (photos, reels, stories, promotions)
- Grow brand presence on Instagram, TikTok, Facebook, and Google
- Coordinate with photographers and influencers for UGC and viral campaigns
- Plan promotions, discount offers, and seasonal campaigns
- Build partnerships with delivery apps (Foodpanda, etc.) and food bloggers
- Track and respond to reviews, comments, and DMs to ensure customer satisfaction
- Analyze reach, engagement, and audience growth; tweak strategy accordingly
- Support occasional event nights, brand activations, or street food festivals
Marketing & Operations Manager at Vista Global (Pvt.) Ltd. (2022-12 – 2025-01)
Vista Global incorporation is a modern food company that provides a range of confectionery & herbal products.
- Develop and implement comprehensive marketing plans across digital, retail, and distribution channels
- Conduct market research to identify trends, competitor strategies, and customer preferences
- Design campaigns for product launches, seasonal promotions, and retail activations
- Manage the company's digital presence including social media, SEO, and e-commerce platforms
- Collaborate with the sales team to create promotional materials and trade marketing activities
- Oversee packaging design, branding, and visual merchandising
- Analyze campaign performance and report ROI
- Manage and allocate the marketing budget effectively
Assistant Marketing Manager at The Superior Group (Pvt.) Ltd. (2021-01 – 2022-11)
The Superior Group is a National Conglomerate and is associated with education, media, healthcare, IT solutions, entrepreneurship development, global education, consultancy services, and social welfare.
- Launch University & College admission campaigns of over PKR 50 Million implementing thematic campaign using 360-degree tools
- Penetrated new market segments through launching new programs including School of Culinary Arts & School of Arts & Design
- Turned Superior University positive perception through uplifting social media presence to 3rd position from 5th position
- Revamped of Superior University identity with effective brand positioning for positive brand perception
- Achieved university, college & school social & digital media top positions with respect to same tier competition in terms of reach & engagement (monthly growth by 75%)
- Worked closely with liaison brand teams to develop marketing & brand plans, budget approvals & utilization along to ensure execution of merchandizing and advertising including TV, Print and digital
- Implementation of latest digital media tools for extended & vast digital reach
- Full responsibility for executing strategic marketing plans, internal and external communication, management of external vendors and managing the public relations function
Assistant Marketing Manager at Cinepax Cinema (Pvt.) Ltd. (2020-03 – 2020-12)
Cinepax is Pakistan's first dedicated National Cineplex Company having vast screening in 12 locations in 9 cities.
- Assisted Senior Marketing Manager to develop and implement social & digital media strategy & campaigns
- Evaluated social media insights to guide future social media campaigns and tools for effective utilization
- Published social media content across social media channels including Facebook, Instagram, Twitter, Linkedin and Youtube and drive maximum reach & engagement
- Stay connected & address customer queries on regular basis in coordination with relevant department & site teams
- Planning and monitoring the ongoing company presence on social media and implementing strategy to maintain position over competitors
- Developed & managed liaison with different brands to generate social media mileage and ultimate revenue leads
- Liaison with key e-commerce brands like Daraz, Goto & Careem for organic traffic generation and conversions
Marketing Specialist at Philips Pakistan - Appliances Division (MegaPlus Pakistan Pvt. Ltd.) (2019-05 – 2020-03)
The authorized distributor for Philips in Pakistan hosting a vast portfolio of all Philips products under one platform
- Responsible for online content update and achieving sales target (Achieved 13Million PKR sale during 2019 Q4 on Daraz)
- Creating and ensuring social & digital media presence through posts engagement & ultimate increased organic page likes & engagement over multiple social & digital media channels
- Developed and delivered creative marketing campaigns
- Preparing, planning and managing the publication of all publicity material
- Managed the delivery of appropriate mix of print, advertising, distribution, sales promotions, digital and social marketing
- Liaising with senior members of the program team including reporting on campaign plans, marketing activity and execution
- Production of all training materials (handouts, presentations and other documentation)
Sr. Marketing Executive at Ruba Digital (Pvt.) Ltd. (Haier Group) (2015-09 – 2019-02)
One of the fastest growing retail electronics chain with 200 stores network nationwide, offering a wide range of finest consumer electronics under Mustafeed Islamic financing (MIF) & Riba free facility.
- Looking after social & digital media by means of periodic content development, execution & analyzing over multiple social & digital media channels
- Execution of key marketing elements on wide retail network ensuring brand visibility & awareness
- Responsible for developing advertising & promotional campaigns and implementing marketing budget brand wise and product wise
- Coordination with advertising agencies for BTL/social & Digital Media Marketing
- Out-store and In-store branding with fascia and other components
- Planning and execution of Social and Digital Media Marketing activities by using available tools
- Effectively utilize PR & CSR activities to uplift brand images
- Award for Best Department Employee of the year 2017
- Collaboration with Marketing Manager in launch of viral video campaigns for social media pages
Marketing & Product Executive at Asia Foam (Pvt.) Ltd. (Haier Group) (2013-06 – 2015-08)
Committed of quality and vision providing luxury sleep helped attaining market leader position within very limited time period.
- Carrying out marketing researches & competitor analysis (sanitary, electronic and foam industry)
- Product and marketing vendor management in align with company objectives and competition
- Coordination with creative and media agency for efficient product development and marketing element designs
- Designing and execution of key marketing material (Giveaway & POS material)
Sr. Invigilator at British Council Pakistan (2012-05 – 2013-05)
The British Council is the UK's international organization for educational opportunities and cultural relations.
- Preparing seating plans for the candidates of GCE and ACCA examination sessions
- Ensuring all resources are available and managed during exam timings
- Supervising pool of invigilators for conduct of examination
- Responsible for filling procedures for quality assurance
