Fareeha Kazmi

A results-driven Creative Designer and Marketing Strategist who masterfully blends artistic vision with data-informed execution. Proven expertise in crafting intuitive UX/UI, building compelling brand identities, and leading high-impact campaigns from concept to delivery. Leverages a unique background in tech leadership and competitive sports to thrive under pressure, solve complex problems, and collaborate effectively to exceed project goals.

Passionate about finding the ideal fusion of form and function in every project.

Director of Marketing & Creative Executive at BlueSky Consultants (2025-07 – Present)

Marketing and creative leadership role managing digital campaigns and brand strategy

• Managed Google Ads campaigns, reducing cost-per-acquisition and increasing qualified leads
• Designed all marketing materials, including digital ads, social media graphics, and landing pages
• Developed and executed marketing strategies that grew brand awareness and online engagement
• Analyzed campaign performance data to optimize results and improve return on investment
• Led the creative direction for brand campaigns, ensuring a consistent and professional visual identity

Notion Campus Leader at Salim Habib University (2024-09 – 2025-06)

Pioneered Notion adoption and digital organization training across campus

• Pioneered Notion adoption across campus, training 60+ students in digital organization, reducing task management time by 30%
• Curated 8+ workshops on academic planning tools, boosting student productivity scores by 25% (post-training surveys)

Chairperson at IEEE Women in Engineering (2024-01 – 2025-06)

Leadership role focused on gender diversity in STEM and organizing technical talks

• Gender diversity initiatives, elevating female STEM participation by 40% through mentorship programs
• Organized 12+ tech talks with industry leaders, attracting 200+ attendees and securing 3 corporate sponsors

Director of Graphics at Riphah International University Model United Nations (2024-01 – 2025-03)

Graphics and visual design leadership for international event with 500+ delegates

• Created multilingual event materials for 500+ international delegates
• Developed brand-aligned visual systems for diplomatic themes
• Designed engaging social media graphics to enhance event visibility

UX Design Intern at SeedInov Company (2023-01 – 2023-04)

UX design internship focused on user-centric prototyping and research

• Reduced client revision cycles by 40% via user-centric Figma prototypes
• Conducted 15+ interviews/surveys to gather user feedback
• Pioneered website redesign, improving user retention by 25%

Graphic Designer at Brothers Consultants (2021-06 – 2024-10)

Graphic design role creating marketing collaterals and visual content

• Designed 100+ marketing collaterals (brochures, social posts, standees) boosting client engagement
• Created brand-consistent visuals for using Canva
• Increased social media metrics 40% through data-driven visual strategies

Creative Lead at CsCube Student Branch (2021-09 – 2022-08)

Creative leadership for student organization marketing and design

• Designed 100+ marketing collaterals (brochures, social posts, standees) boosting client engagement
• Created brand-consistent visuals for using Canva
• Increased social media metrics 40% through data-driven visual strategies

BSc in Computer Science – Salim Habib University (2021-09 – 2025-06)

Intermediate Studies – St. Joseph College for Women (2019-01 – 2021-03)