Fariha Kaleem

Communications and media professional with 10+ years of experience across public relations, corporate communications, and programme production. Skilled at managing cross-functional teams, producing multimedia content, and executing integrated communication strategies across traditional and digital platforms. Combines strong stakeholder management and project coordination skills with a background in broadcast production, content creation, and client relations, developed across corporate, media, and education sectors.

Communications & Client Relations Manager at Imran Associates (Architectural & Design Firm) (2019-11 – Present)

• Serve as the primary point of contact between clients and the firm, managing correspondence, requirements gathering, and follow-ups from initial briefing through project handover.
• Support client pitching and onboarding, presenting the firm's capabilities and translating client needs into project briefs.
• Liaise with architects and internal teams on project progress and design discussions, contributing client feedback and priorities as concepts develop.
• Maintain client records and documentation, strengthening long-term relationships and retention.
• Manage client expectations and resolve concerns proactively, sustaining consistently positive client feedback.

Kindergarten & Art Teacher at Learning Curve School (2015-08 – 2017-12)

• Planned and delivered age-appropriate lessons in English, Mathematics, Science, Urdu, General Knowledge, and Arts using engaging, activity-based learning methods.
• Designed and delivered an age-appropriate art curriculum, teaching drawing, painting, and craft techniques through hands-on, student-centered lessons.
• Cultivated creativity and fine-motor skill development among young learners through structured artistic activities.

Kindergarten Teacher at Beaconhouse School System (2014-03 – 2015-05)

• Planned and delivered play-based lessons that supported early academic, social, and emotional development.
• Managed daily classroom operations, maintaining a safe, structured, and engaging learning environment.
• Communicated regularly with parents on student progress, building strong home-school partnerships.

Programme Producer at FM Radio NUML (2006-11 – 2010-07)

• Produced educational and cultural programming broadcast in 26+ languages, conducting interviews, scriptwriting, and live coordination.
• Trained and managed student broadcasters while overseeing program scheduling and digital editing.

Executive – Communications & PR at Ericsson Pakistan (Pvt) Ltd. (2004-11 – 2006-08)

• Led internal communications and employee engagement initiatives, managing intranet content and organizational communications across the company.
• Coordinated regional PR activities with global teams, supporting media relations, corporate messaging, and brand communications.
• Developed and supported advertising strategies aligned with corporate brand and communication objectives.
• Planned and coordinated corporate events, collaborating with regional teams and internal stakeholders to ensure effective execution.
• Managed cross-functional communication between local and regional teams, ensuring consistent messaging and timely delivery of communication materials.

Coordinator – Classified Marketing at DAWN Group of Newspapers (2001-02 – 2004-10)

• Developed PR and revenue-generation campaigns, supervising the classified ad team and client communications.
• Edited and designed ‘Today’s Diary’ and other newspaper segments.

Executive Intern at Manhattan Pakistan (Pvt) Ltd. (2000-08 – 2000-10)

• Supported advertising campaigns for clients including NADRA and Subway, gaining hands-on exposure to account handling, copywriting, and creative development.
• Assisted account and creative teams with client briefs, campaign concepts, copy preparation, and coordination.
• Contributed to campaign execution and gained practical exposure to key advertising agency processes and cross-functional workflows.

Teacher – Fine Arts & English at Islamabad Intl. Public School & Bahria Foundation (1997-09 – 1998-11)

• Taught Fine Arts and English to Grades I–X and led the Drama Club, directing stage and event design.

Masters in Mass Communication – Barani Institute, Arid Agriculture University, Rawalpindi (2001)

Bachelors in Journalism & Fine Arts – F.G. Margalla College for Women, Islamabad (1997)