Farjaad Rizvi

Data-driven Meta Ads Specialist and Performance Marketer with 3+ years of experience scaling acquisition campaigns and maximizing ROAS for 15+ UK-based food, hospitality, and e-commerce brands. Specialist in Meta Ads Manager, Advantage+ Catalog Ads, CAPI tracking, Custom Audiences, and cross-channel funnel optimization. Unique technical advantage leveraging web development and tracking tools (GTM, GA4, Meta Pixel) to eliminate tracking loss and engineer high-converting landing page funnels.

Paid Media & Growth Manager - Ray Print LTD - UK-Based / Remote

(2025-07)

• Scaled conversion-focused Meta & Google Ads campaigns across 15+ UK brand accounts, consistently reducing overall CPA via structured creative A/B testing and audience layering.
• Managed B2B and B2C catalog sales funnels, integrating dynamic Retargeting and Meta Advantage+ shopping setups to drive print order volume.
• Deployed GTM, Meta CAPI, and GA4 tracking environments to aggregate full funnel performance metrics into live executive reporting dashboards.

Digital Marketing Specialist (Internship) - Red Bull - USA-Based / Remote

(2024-06 - 2025-03)

• Audited multi-channel ad spend, engineering target audience and creative optimizations across Google Search & Display to expand brand reach.
• Collaborated with regional teams to refine ad copy, target keywords, and user landing paths to surpass quarterly conversion goals.

Technical Support Specialist - Rayyanco Business Systems

(2021-06 - 2025-07)

Provided rapid issue resolution and operational management for enterprise banking equipment and client workflows.

BS - E-Commerce - Virtual University of Pakistan (2023)

Bachelor of Commerce - Commerce - Allama Iqbal Open University (2021 - 2021)