Sales & Marketing Manager - Amigo Foods - Kinshasa, DRC
(2024-08 - 2025-12)
- Lead end-to-end sales, marketing, and distribution strategy for a fast-growing beverage brand across the DRC market.
- Drove cross-functional alignment to ensure optimal product availability, effective retail activation, and consistent promotional execution.
- Defined and executed short- and long-term commercial strategies to accelerate brand growth, expand market share, and improve profitability.
- Build, mentor, and lead a high-performing sales and marketing organization, ensuring alignment with company vision, KPIs, and performance targets.
- Develop customer segmentation, pricing frameworks, and market intelligence insights to enable data-driven decision-making and superior in-market execution.
Business Development Executive - Lotte Akhtar Beverages
(2024-04 - 2024-07)
- Spearheaded new business acquisition, leading negotiations and closing key commercial contracts to drive revenue growth.
- Conducted in-depth market analysis to identify growth opportunities and develop strategies that strengthened market presence.
- Built and maintained strong client relationships, improving customer retention and expanding account revenue.
- Tracked and analyzed key sales KPIs, delivering regular performance reports to support data-driven decision-making.
Retail Development Executive - Lotte Akhtar Beverages
(2023-01 - 2024-03)
- Designed and executed strategic initiatives to expand retail footprint and increase brand visibility across key markets.
- Analyzed retail performance metrics and KPIs to identify gaps, optimize execution, and drive operational improvements.
- Collaborated closely with internal and external stakeholders, including suppliers and vendors, to ensure alignment with business objectives and execution standards.
Key Account Executive - Lotte Akhtar Beverages
(2022-06 - 2022-12)
- Led key account development, sales planning, and market penetration initiatives to drive sustainable revenue growth.
- Consistently achieved sales targets through strong relationship management, opportunity tracking, and effective pipeline execution.
- Implemented sales operations and customer management best practices to improve efficiency, visibility, and customer satisfaction.
Market Development Executive - Lotte Akhtar Beverages - Lahore, North-East region
(2015-03 - 2022-06)
- Led sales operations for Lahore's North-East region, driving product availability, visibility, and in-market execution.
- Successfully launched new SKUs (including Pepsi Black, Tropicana, and Sting 300ml), achieving 100% numeric distribution (ND).
- Designed cost-effective distribution routes and closely monitored competitor activity to protect and grow market share.
- Trained and coached sales teams, delivering area-specific sales planning to maximize productivity and performance.
