Farwa

Creative and consumer-driven marketer with a strong eye for trends, branding, and storytelling. Experienced in developing marketing campaigns—driving engagement, boosting brand visibility, and increasing sales. Skilled in content creation, aesthetics, and social media strategy, with a passion for connecting brands to their audience in meaningful ways.

Social Media Marketing Manager at Digital Otters (2025-01 – Present)

• Manged multiple client accounts across social media platforms and created monthly content calendars and campaign plans.
• Analyzed performance metrics (reach, impressions, engagement) to optimize content and improve results

Social Media Manager at Organic Traveller (2024-01 – 2025-12)

Full-Time | Skincare brand

• Assisted in developing creative concepts for campaigns, Influencer PR packages and appealing graphics.
• Managed brand's social media presence by scheduling and posting engaging content.
• Managed community engagement, DMs, and audience interaction to build brand trust.
• Conducted research on design and fashion trends and creative references for seasonal collection.
• Engaged with customers, provided styling support, and handled inquiries

Production Management at Farah and Fatima (2023-01 – 2023-12)

Internship | Bridal Couture Brand

• Conducted research on design and fashion trends and creative references for seasonal collection.
• Engaged with customers, provided styling support, and handled inquiries

Bachelor Degree in Marketing and Merchandising – Pakistan Institute of Fashion and Design (PIFD) (2020-01 – 2024-12)

Pre-Medical – The Punjab College (2018-01 – 2020-12)

O'Levels – Lahore Grammar School (LGS) (2004-01 – 2018-12)