Farwa Khalid
Digital marketing and content professional
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About
Digital marketing and content professional with hands-on experience in social media management, content strategy, ecommerce, and creative design, along with a background in education and team leadership. I enjoy researching brands and trends, coming up with fresh content ideas, and helping teams stay organized and on track. Passionate about growing further in the digital marketing field and always looking to learn new tools, strategies, and ways to help brands connect with their audience.
Experience
Social Media Associate - TopSpot Media
(2025-07 - 2026-05)
- Conducted in-depth content research, including identification of relevant brands, creators, and trending topics to inform content strategy.
- Generated content ideas and topic concepts to support campaign planning and audience engagement.
Social Media & Content Lead - Infinix Labs
(2024-08 - 2025-02)
- Led marketing projects for multiple clients, ensuring timely execution, quality control, and client satisfaction.
- Developed and executed content strategies, branding, and engagement plans; managed content calendars and supervised content teams.
- Conducted market research and competitor analysis to refine campaign strategies and audience targeting.
Graphic Designer (Intern) - Pak Residence
(2024-05 - 2024-07)
- Designed posters, brochures, and social media ads in Photoshop, applying color theory and modern design trends to boost brand visibility.
- Collaborated with the marketing team on creative concepts aligned with brand strategy and content planning.
Social Media Manager - Digital Otters
(2024-02 - 2024-04)
- Managed social media accounts for multiple e-commerce clients, executing content strategies, ad campaigns, and basic SEO.
- Analyzed performance metrics to deliver data-driven recommendations and improve engagement and conversions.
Shopify & Digital Marketing
(2023-06 - 2023-12)
- Managed and optimized product listings and SEO for an online store to drive sales and engagement.
Head of Science Department - ILM School (A Project of LGS)
(2016-09 - 2023-03)
- Led curriculum planning, teacher training, and performance improvement initiatives across the Science Department.
- Designed student-centered lesson plans and mentored students, fostering strong learning outcomes and engagement.
Education
B.Ed. - Allama Iqbal Open University (2018)
BS (Hons) - Botany - Lahore College for Women University (2016)
