Fatima Laraib

Motivated and detail-oriented BS Psychology graduate with hands-on experience in Email Marketing, Social Media Marketing, Data Entry, Customer Inquiry Management, Sample Coordination, and Export Documentation. Experienced in managing customer communications, coordinating with multiple departments, running marketing campaigns, and supporting international exhibitions. Strong organizational, communication, and Microsoft Office skills with the ability to manage multiple tasks efficiently.

Remote Digital Marketing & Business Development Executive at Nanba Group (2026-08 – Present)

• Manage Nanba Group's Instagram presence by creating and publishing engaging content to increase brand awareness and audience engagement.
• Conduct market research across Latin America to identify potential customers and business opportunities.
• Research companies and evaluate their websites to determine their relevance to Nanba Group's products.
• Build and maintain a database of qualified prospects, including company profiles, contact information, and decision-makers.
• Reach out to potential clients through email marketing and Instagram to introduce Nanba Group's products and services.
• Generate and follow up on customer inquiries from Latin American markets through email and social media.
• Coordinate with the sales and export teams by providing verified leads and market insights.
• Monitor campaign performance and engagement metrics to improve lead generation and outreach effectiveness.

Marketing & Administrative Executive

• Managed email marketing campaigns and sent 1,000+ promotional emails.
• Designed email layouts and maintained customer mailing lists.
• Followed up with customers regarding inquiries and campaign responses.
• Managed hard-copy and soft-copy customer inquiries.
• Added product codes, descriptions, and processing instructions.
• Coordinated with the Sample Department and tracked inquiry progress.
• Communicated updates to customers and internal teams.
• Checked product labels and packing accuracy.
• Prepared shipments and coordinated with the Export Department.
• Maintained sample records and dispatch documentation.
• Assisted with packaging and shipment preparation.
• Planned monthly social media content calendars.
• Published content on LinkedIn, Facebook, Instagram, and Threads.
• Coordinated campaign schedules with management.
• Promoted company participation in Arab Health, CMEF, and MEDICA exhibitions.
• Contacted and followed up with prospective visitors.
• Assisted in exhibition marketing campaigns and customer engagement.
• Organized surgical instrument images in Excel.
• Prepared product documentation for management approval.
• Maintained accurate product and image records.

Bachelor of Science (BS) in Psychology – Virtual University of Pakistan