Fashion Designer | Art Director | Fashion Consultant | Brand Developer | R&D / PD Expert
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Accomplished Fashion Design & Product Development professional with 22+ years of global experience spanning luxury fashion, R&D, brand strategy, creative direction, and sustainability consultancy. Recognized internationally for innovative design that bridges South Asian craft heritage with contemporary global aesthetics. A natural brand builder with a proven record in product development, team leadership, capsule collection design, and fashion event direction & working across markets in Pakistan, Europe, Asia, the Middle East, and North America.
Head of Research & Development and Design Studio Lahore - NAQSHI Official - Lahore
(2026-01)
Lead Consultant — Creative Design & Education - GSFW Global Sustainable Fashion Week - Budapest, Hungary
(2016-03)
Director Sustainability - World Fashion Council (WFC) / International Fashion Weeks
(2023-02)
Vice Chair - IFAN — International Fashion & Art Network
(2021-01)
Board of Director — Fashion Films Category - Creators Film Festival USA
(2020-11)
Director Sustainability & Internationalization - Superior University — S'Couture Fashion House - Lahore
(2022-11 - 2025-02)
Design Head - KNOTS Life Style Fashion Brand
(2015-01 - 2017-12)
Design Consultant - Terracotta & Khan Jackson — Fashion & Leather Apparels
(2010-01 - 2012-10)
Design Director - Confess — Malaysian T-Shirt Brand
(2009-01 - 2010-12)
Fashion Design Consultant - DARA by Hina Rabbani Khar
(2007-01 - 2008-12)
Design Consultant — SDC Pakistan, Lahore Region - Society of Dyers & Colourists (SDC), Bradford UK
(2008-01 - 2018-12)
Manager Product Development & Head of Sampling - Gulf Nishat Apparels Ltd. (Nishat Group)
(2006-11 - 2008-11)
Digital Designer — Luxury Prêt - NAYNA Fashion House
M.Phil.
Bachelor of Fashion Design (Hons) - Fashion Design - École de la Chambre Syndicale de la Couture Parisienne, France (in care of PIFD, Pakistan — HEC Recognized) (2000-08 - 2004-09)
LTI — Licentiateship of the Textile Institute - Textile Design - Textile Institute, Manchester, UK (2007-02 - 2007-02)