Khizar Hayat

Creative and detail-oriented Graphic Designer with 5+ years of experience in visual communication, brand identity, packaging, and marketing design. Skilled in creating impactful digital and print designs that strengthen brand presence and engage audiences. Proficient in Adobe Creative Suite with a passion for delivering innovative design solutions and collaborating with teams to achieve business goals.

Graphic Designer - Gujranwala Food Industries Pvt. Ltd - Gujranwala

(2023-08 - 2026-05)

Gujranwala Food Industries (Pvt.) Ltd is one of the largest confectionery manufacturing units based in Pakistan. Established in 1984.

• Led packaging and creative design for 450+ product SKUs in a high-volume FMCG environment.
• Improved product visibility and contributed to 15-20% increase in category sales.
• Developed packaging systems optimized for retail shelf impact and scalability.
• Collaborated with marketing and sales teams to align design with business performance goals.

Graphic Designer - Pistowl Digital - Gujranwala

(2023-09 - 2024-08)

Pistowl Digital helping businesses grow in the digital landscape. As a leading digital marketing agency in Pakistan.

• Designed complete brand identity systems including logos, colors systems, and guidelines.
• Transitioned from social media design to brand identity role (growth proof).
• Delivered cohesive visual systems for multiple brands across industries.

Graphic Designer - Pakson International Plastic Industries (Boss Furniture) - Gujranwala

(2022-12 - 2023-10)

Boss Plastic Furniture is a Home and Office Furniture manufacturing company.

• Designed marketing creatives and product visuals for BOSS, a leading plastic furniture brand in Pakistan.
• Developed promotional graphics, catalogs, and digital assets for high-volume consumer products.
• Collaborated with marketing and production teams to ensure designs aligned with business goals.

Social Media Post Specialist & Video Editor - PMA Youtube Automation - Lahore

(2021-02 - 2022-02)

A small anchor type (trending news) YouTuber, who create daily videos for channel (@pakistanimalkali).

• Thumbnails, Logo, Posters, Business Cards, Banner Art
• Video Editing in type of 8-20 minutes news videos, Vlogs Video Editor
• Photography, Social Media Managing

Sales Merchandiser - Majid Al Futtaim (Carrefour Hyper Market) - Gujranwala

(2023-01 - 2023-07)

• Managed 150+ SKUs merchandising, ensuring 95%+ shelf availability
• Executed in-store display strategies that increased category sales by 15–20%
• Gained direct understanding of consumer buying behavior and retail dynamics

Sales Associate (FMCG Retail) - Al-Fatah Shopping Malls - Gujranwala

(2022-03 - 2022-12)

• Assisted 50+ customers daily, enhancing in-store experience and driving conversions
• Consistently exceeded sales targets through upselling and cross-selling FMCG products
• Optimized product displays and inventory flow to improve visibility and availability
• Built strong customer relationships, ensuring repeat sales and satisfaction

BBIT (Business and Information Technology) - Business and Information Technology - Virtual University of Pakistan (2021-10 - 2024-04)

Intermediate (ICS) - ICS - Govt Post Graduate College for Boys, Satellite Town (2016-08 - 2018-05)

Metric Science - Science - Govt Higher Secondary School, GT Road (2014-07 - 2016-06)