Gh Vlog

Strategic Communication and Digital Media Professional with 12+ years of experience in strategic communication, social media management, narrative building, media monitoring, digital outreach, research-based content development, public sector communication, and multimedia campaign management. PhD Scholar in Media Studies with expertise in policy communication, audience identification, stakeholder coordination, strategic messaging, public diplomacy, counterpropaganda communication, and digital branding. Skilled in AI-powered video production, graphic design, animation videos, media analytics, KPI analysis, videography, photography, SEO, and integrated communication strategies.

Manager – Social Media - Defence Export Promotion Organization (DEPO), Ministry of Defence Production - Pakistan

(2026-01)

• Develop and execute strategic communication and digital outreach campaigns for IDEAS 2026 Defence Exhibition.
• Lead content development, graphic designing, narrative building, and multimedia communication strategies across social and digital media platforms.
• Create targeted, research-based messaging, presentations, scripts, copywriting, and campaign material for public engagement.
• Conduct audience identification, digital analytics, and media monitoring to strengthen communication effectiveness and outreach.
• Produce defence-related videos, exhibition promotional videos, AI-powered videos, animation videos, and multimedia content for IDEAS 2026 using Kling AI, Nano Banana, and VO3.

Computer Teacher - Army Public Middle School - Pakistan

(2025-01 - 2026-12)

• Delivered computer education and digital learning support while maintaining classroom discipline and academic standards.

Freelance Graphic Designer & Social Media Manager - Freelance

(2018-01 - 2026-12)

• Managed strategic communication campaigns, digital branding, and multimedia content creation for clients.
• Designed graphic content, AI videos, animation videos, and social media campaigns using Canva, Capcut Pro, Adobe Creative tool, DaVinci Resolve, Filmora, Kling AI, Nano Banana, and VO3.
• Handled SEO optimization, social media analytics, audience targeting, and paid digital campaigns.

Media Research & Communication Officer - Petroleum Exploration Private Limited - Pakistan

(2013-01 - 2020-12)

• Conducted media monitoring, communication analysis, and research reporting related to the petroleum and energy sector.
• Prepared research-based summaries, media insights, and strategic reports for senior management.
• Managed social media communication, institutional coordination, and digital content dissemination.

Media Research Assistant - Intermedia Pakistan - Pakistan

(2012-01 - 2013-12)

• Managed media monitoring systems and conducted communication analysis related to journalist safety and media threats.
• Collaborated with media organizations, press clubs, and stakeholders for effective communication and reporting.
• Organized journalism and strategic communication workshops across Pakistan.

PhD Scholar - Media Studies - The Islamia University of Bahawalpur

MPhil - Media Studies - The Islamia University of Bahawalpur

Master's - Media Studies - The Islamia University of Bahawalpur

BA - English Literature - The Islamia University of Bahawalpur