Ghulam Batool

Results-driven Social Media Manager and Art Director with experience in digital marketing, campaign management, content creation, and visual storytelling. Skilled in developing creative strategies, managing social media platforms, directing video and photography projects, and enhancing brand engagement. Experienced in collaborating with clients and creative teams to deliver impactful marketing campaigns and high-quality visual content.

Passionate about combining creativity and strategy to achieve business goals and strengthen brand presence.

Social Media Manager (2024-12 – Present)

• Managed and grew social media accounts for multiple brands.
• Created engaging content, graphics, reels, and marketing campaigns.
• Maintained brand consistency across digital platforms.
• Increased audience engagement and strengthened online visibility.
• Monitored analytics, trends, and campaign performance to improve results.
• Coordinated content planning and execution aligned with brand objectives.

Social Media Manager at Ivorylily.pk

• Directed product shoots and visual content creation
• Managed social media and maintained brand aesthetics
• Supported brand launch, expo execution, and audience growth

Social Media Manager at Madzetto

• Assisted in brand launch and social media setup
• Coordinated shoots and managed content creation
• Supported expo participation and brand visibility

Social Media Manager at Shopnaaz.co

• Set up and managed social media platforms
• Planned content and coordinated product shoots
• Contributed to campaign ideas and engagement growth

Marketing Intern & Campaign Designer at University of South Asia (2024-10)

• Assisted in planning and executing marketing campaigns.
• Designed promotional materials and campaign concepts.
• Conducted market research and audience engagement activities.
• Supported branding and communication initiatives.
• Gained hands-on experience in digital marketing and campaign management.

Bachelor's – Virtual University, Lahore (2025-01)

Nano Degree in Marketing & Campaign Designing – University of South Asia, Lahore (2024-01 – 2025-01)

Intermediate – Govt. Islamia Graduate College for Women, Lahore (2022-01 – 2024-01)