Hafsa Arif

Creative content writer and content creator with 2+ years of experience in crafting engaging content and scroll-stopping narratives. Demonstrated expertise in video editing, graphic design, wellness, and technical writing. Copywriter in training with a proven ability to collaborate effectively and consistently meet deadlines while maintaining high quality standards.

Web Content Writer at The Teen Magazine (2025-11 – Present)

• Wrote 8+ well-researched, thought-provoking, and structured articles on topics including mental health, self-discipline, teen lifestyle, and student activities, all appealing to a Gen-Z demographic.
• Earned a 1000+ pageviews badge within the first 3 months while reaching over 3500+ readers in total.
• Topped the charts with multiple articles ranking at No. 01 in their respective categories while others remained in the top five overall ranking.

Content Creator at Fashion East (2022-02 – Present)

• Designed and created 100+ static and video assets, contributing to a 41% increase in follower count
• Worked with editorial, product marketing and creative teams to design posts which boosted engagement by 52%
• Edited posts of product marketing resulting in 1k+ views.

Graphic Designer & Video Editor at Cravel.pk (2023-12 – 2026-01)

• Designed and edited 50+ visually and aesthetically appealing posts and videos, ensuring each reflected brand voice and identity.
• Created engaging reels generating over 680+ views.
• Collaborated with the marketing team, resulting in a 34% increase in viewership.

Technical Ghostwriter (2022-11 – 2023-07)

• Wrote 20+ well-researched and structured articles on topics including VPNs and cybersecurity.
• Integrated SEO keywords to ensure organic growth and increase in web traffic.
• Simplified complex topics for non-technical audience.

Bachelor in Department Of Computer Science – Government Degree Girls' College SZC (2025)