Hafsa Farhan

I’m Hafsa, a multidisciplinary designer. Over the past two years, I’ve worked on everything from UI designs and digital products to social media campaigns and branding materials, so I’m equally comfortable thinking creatively and solving design problems strategically.Outside of design, I’m someone who loves creativity in all forms, whether it’s art, animation, photography, or researching new ideas and trends. enjoys turning ideas into visually engaging and user-friendly experiences.

Graphics & UI/UX Designer - XIOTS - Rawalpindi, Pakistan (2024-01 - 2024-02) - Collaborated with the Software Development Team to design web and mobile application interfaces, ensuring seamless user experiences.

• Created and managed social media posts and digital marketing campaigns for multiple clients across various industries.
• Developed wireframes, interactive prototypes, and high-fidelity designs using Figma and Adobe Creative Suite.

Design

Assistant - THE MARKETING JUNCTION - Northampton, England (2023-10 - 2023-12) - Collaborated with the Design Executive and Marketing Team to produce digital and print materials including flyers, brochures, presentations, and social media content.

• Designed and animated marketing campaign assets, maintaining brand consistency across all deliverables.
• Applied branding, ideation, and management skills using Adobe Creative Suite.

Graphic

Designer - ESSENTIA TECHNOLOGIES - Islamabad, Pakistan (2022-05 - 2024-01) - Worked cross-functionally with Marketing, Software Development, and HR teams to deliver digital and print media, web designs, and marketing campaign assets.

• Produced wireframes, prototypes, and UI/UX designs for web and mobile applications using Figma.
• Designed, animated, and brainstormed creative assets for multi-channel campaigns using Adobe Creative Suite.

Masters - Multimedia Art - National College of Arts (2024 - 2025) Lahore, Pakistan

Bachelors - Computer Arts - Fatima Jinnah Women University (2017 - 2021) Rawalpindi, Pakistan