Haider Ali

Results-driven PPC Marketing Strategist with 5+ years of experience managing high-budget Google Ads campaigns for ecommerce and DTC brands across the UK, USA, UAE, and Australia. Eager to contribute enthusiasm, adaptability, and a fresh perspective to a dynamic team.

Senior Google Ads Buyer at Upscale Digital (2024-04 – 2026-03)

• Managed Google Ads accounts with monthly spend exceeding $200K across multiple ecommerce brands in the UK, USA, and international markets.
• Conducted biweekly and monthly performance reporting, ensuring continuous optimization.
• Scaled a jewelry brand to $3.9M in annual Google Ads revenue at 6x ROAS by restructuring Performance Max campaigns, optimizing product feeds, and building full-funnel remarketing sequences.
• Worked with brands including Harlembling, Stashlogix, Riada Concept, Lyra Swimwear, and Italia Chains.

Senior Google Ads Manager at Linked Media (2022-11 – 2024-03)

• Directed end-to-end digital marketing campaigns for leading brands across the USA, UK, and UAE, scaling ad accounts to drive sustained growth and long-term client retention.
• Managed and optimized over $100k/month in ad spend globally, applying advanced bidding strategies and audience segmentation to maximize ROI.
• Used Google Tag Manager, Google Analytics 4, Triple Whale, and Attribuly to refine attribution models, track customer journeys, and improve ad performance.
• Increased profitability for brands including Body Candy, Romi Boutique, Eco Tera Beds, Latex for Less, and Superior Seating.

Google Ads Strategist at Marketing Hive (2021-05 – 2022-10)

• Managed and scaled Google Ads campaigns across Search, Shopping, and Performance Max for multiple client accounts.
• Handled $50K+ monthly ad spend, applying bidding strategies and audience segmentation to maximize ROI.
• Executed end-to-end campaign management, from keyword research and structure to optimization and scaling.
• Conducted in-depth audits and restructuring, improving account efficiency and reducing wasted spend.
• Optimized product feeds and campaign structures to increase CTRs and conversion rates across eCommerce brands.
• Worked with brands across the USA, UK, and UAE markets, gaining cross-market optimization experience.

Bachelor's in Business & Information Technology – Virtual University