Hajra Rizwan

Award-minded Product and UI/UX Designer with 1+ year of professional experience designing high-impact digital experiences across mobile applications, web platforms, and e-commerce solutions.

Expertise spans the full design lifecycle: user research, competitive analysis, wireframing, high-fidelity prototyping, design systems creation, and seamless developer handoff. Proven ability to create user-centered, visually compelling interfaces that improve conversion rates, user engagement, and overall product adoption. Strong cross-functional collaborator with exceptional communication skills, experienced in partnering with product managers, developers, and stakeholders to translate business objectives into intuitive, scalable design solutions.

Passionate about leveraging design thinking and behavioral psychology to solve complex UX challenges and drive measurable business outcomes.

Product Designer / UI/UX Designer - Figout Agency - Rawalpindi, Pakistan

(2025-01 - 2026-05)

• Led end-to-end design of multiple digital products including user research, user flows, wireframes, high-fidelity designs, and interactive prototypes across diverse industries (luxury travel, food delivery, healthcare, construction, digital agencies).
• Conducted comprehensive user research, competitive analysis, and usability testing; synthesized findings into actionable design insights that informed strategic design decisions and improved user satisfaction metrics.
• Designed and built scalable design systems in Figma with reusable components, responsive grid systems, and style guides; ensured consistency across 5+ client projects and reduced design-to-development time by 35%.
• Partnered closely with software developers, product managers, and C-level stakeholders throughout design process; delivered comprehensive design handoff documentation including design specs, asset libraries, interaction notes, and responsive breakpoint guidelines.
• Optimized user interfaces for responsive design across all device types (mobile, tablet, desktop); conducted accessibility audits and implemented WCAG 2.1 AA compliance standards to ensure inclusive digital experiences.
• Improved key conversion metrics through data-driven design optimization: increased booking completion rate by 28% for travel client, improved food app checkout conversion by 22%, and enhanced medical app task completion time by 40%.
• Created visually cohesive App Store and Play Store assets, marketing materials, and product launch visuals; designed comprehensive brand guidelines and UI kits to support multi-brand client portfolios.
• Mentored 2 junior designers on industry best practices, design thinking methodology, and Figma proficiency; contributed to agency design culture through design critiques and knowledge-sharing sessions.

B.S. - Information Engineering Technology - Foundation University School of Science & Technologies (2022 - 2026)