Director – Business Promotion
Inn West Educational Services, Rawalpindi | 2016 – Present
- Lead strategic business development initiatives in the international education sector.
- Identify new market opportunities and analyze emerging trends.
- Develop and execute growth strategies to expand student recruitment channels.
- Build and maintain partnerships with international universities and institutions.
- Conduct competitor and market analysis to enhance positioning.
- Recruit, train, and manage counseling and administrative teams.
Assistant Director – Education Counseling & Promotion
Melvic Consultants Pvt Ltd, Islamabad | 2007 – 2016
- Managed university partnerships in the UK and Australia.
- Supervised student counseling operations and visa advisory services.
- Designed and implemented marketing and promotional campaigns.
- Led HR functions including recruitment, staff training, and performance supervision.
- Negotiated and approved contracts with sub-agents.
- Handled institutional and client communications.
Manager – Education Counseling & Promotion
International Education Services Pvt Ltd, Islamabad | 2006 – 2007
- Delivered professional counseling services to prospective international students.
- Coordinated with partner universities and managed official correspondence.
- Organized seminars and promotional events for international institutions.
- Managed visa documentation and application processes.
- Developed annual marketing plans and promotional strategies.
Education Counseling Officer
Falcon Education & Consultancy Services Pvt Ltd, Rawalpindi | 2004 – 2006
- Provided academic counseling and career guidance.
- Prepared and processed visa documentation.
- Coordinated visits and seminars for international university representatives.
- Managed communication with UK universities and internal branches.
Internee – Consular Section
US Embassy, Islamabad | 2001
- Assisted in visa interview interpretation.
- Managed applicant data entry and documentation.
- Scheduled and coordinated visa interviews.
