Hammad

SEO Specialist with 3+ years of hands-on experience driving organic growth for international and local businesses. Experienced in technical SEO, on-page and off-page SEO, keyword research, content optimization, e-commerce SEO, local SEO, Core Web Vitals, and SEO reporting. Skilled with Shopify, WooCommerce, Google Search Console, GA4, Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, and PageSpeed Insights.

Strong track record of improving search visibility, category and product performance, local rankings, and conversion opportunities through data-driven SEO strategies.

SEO Executive at Ranktix (2025-07 – 2026-10)

• Managed SEO campaigns for international (USA, UK, UAE) and local clients across service-based and e-commerce businesses.
• Planned and implemented on-page, technical, and off-page SEO strategies based on business goals and lead-generation needs.
• Conducted keyword research and search intent analysis to identify relevant topics, keywords, and content opportunities.
• Optimized blogs, service pages, landing pages, and website content to improve search visibility and rankings.
• Managed Local SEO activities, including Google Business Profile optimization, local keyword targeting, citations, and location-based landing pages.
• Optimized Shopify and WooCommerce websites, including product pages, collection/category pages, internal linking, and schema markup.
• Conducted technical SEO audits covering indexing, crawlability, redirects, canonical tags, internal linking, and other website issues.
• Worked with developers to identify and resolve technical SEO issues and improve Core Web Vitals and page speed.
• Performed competitor and SERP analysis to find ranking gaps, content opportunities, and potential backlink sources.
• Monitored organic traffic, keyword rankings, CTR, conversions, and indexing through Google Search Console and GA4.

SEO & Marketing Executive at AMMAG Technologies (2023-11 – 2025-07)

• Managed SEO projects for international clients and local businesses across multiple industries.
• Executed e-commerce SEO strategies for Shopify and WooCommerce stores, optimizing product pages, collections, schema, internal linking, and conversion-focused content.
• Improved product visibility and organic sales through keyword-driven product SEO and category structure optimization.
• Led service-based SEO campaigns focused on lead generation, local visibility, and high-intent keywords.
• Optimized Google Business Profiles, local citations, and location-based landing pages to improve map pack and local rankings.
• Conducted full technical SEO audits (indexing, crawlability, Core Web Vitals, mobile UX) and implemented fixes.
• Collaborated with designers, developers, and content writers to ensure SEO best practices across international projects.
• Created SEO-friendly blogs, service pages, and landing pages aligned with search intent.
• Used Ahrefs, SEMrush, Screaming Frog, GA4, and GSC for performance tracking and reporting.

Bachelor of Science (BS) in Computer Science – Virtual University of Pakistan (VU) (2024)

Intermediate (I.C.S) – Board of Intermediate & Secondary Education (BISE), Lahore