Hamza Durrani

2 years Experienced Social Media Manager, with ongoing occasional content and SEO work for clients in the UK and UAE markets. I design and run social strategies aligned to business goals, generate and publish engaging content daily across text, image, and video, monitor SEO and web traffic, and report on results. Certified in digital marketing and Google Analytics, native-level English (C2), with a strong eye for copywriting, brand consistency, and audience growth.

Social Media Manager - Essaris (education technology brand) - Remote

(2026-01)

• Design and run the social media strategy across Facebook, Instagram, LinkedIn, and X, aligned to business goals; generate, edit, and publish engaging content daily and report on ROI.
• Create content across formats, including 30- to 40-second short-form promotional videos edited end to end in DaVinci Resolve, static carousels in Canva, and daily posts.
• Ran a Meta ad campaign acquiring community members at about 11.56 PKR each against a 15 to 30 PKR benchmark, growing a community from 7 to 217 with 97% retention.
• Monitor SEO and web traffic metrics in Google Analytics and Microsoft Clarity; communicate with followers, respond to queries promptly, and keep brand voice consistent.

Social Media & Content Manager (International Clients) - Freelance - Remote, UK and UAE clients

(2019-10 - 2020-11)

I am still contacted on need basis

• Manage ongoing content and website work for a UAE-based (Dubai) real estate professional, maintaining and updating his live brand site to keep his presence current and professional (live: tahakhan0763.github.io/Taha-swebsite).
• Delivered SEO for a UK-based horticulture client: took raw, non-optimized copy and rewrote it for search, and produced concise, search-friendly "notes" and "do's-and-don'ts" guides aligned to keyword research.
• Performed research on benchmark trends and audience preferences in Google Analytics 3 (then known as Universal Analytics), and produced content across text, image, and video for international audiences while working independently across time zones.

Social Media Manager (Personal Brand Client) - Independent Engagement - Concurrent, part-time

(2025-10)

• Grew a client's Facebook page from under 300 followers to 4,300 and quadrupled average post engagement, and oversaw the account's look and the companion blog's layout.
• Suggested and implemented content features to build brand awareness, including a cross-posted blog to deepen engagement.

BS - English Literature and Linguistics - University of Peshawar