Hamza Nadeem

Conversion-focused Email Designer with 2+ years of experience creating email campaigns, automated flows, newsletters, and digital marketing assets for eCommerce and growth-focused brands. Skilled in Figma, HTML/CSS for email, mobile-first design, dark mode optimization, Liquid personalization, and lifecycle email design across Klaviyo and Mailchimp environments. Strong understanding of visual hierarchy, CTA strategy, brand consistency, and conversion-focused execution.

Email Marketing Designer at Haseeb's Marketing (2025-01 – 2025-10)

Designed promotional email creatives and campaign assets for Nature's Health Haven, managing 10+ campaign launches per month with mobile-first, dark mode optimized email layouts.

• Designed 30+ promotional email creatives and campaign assets for Nature's Health Haven across Klaviyo, ensuring brand consistency, visual clarity, and conversion-focused communication.
• Built mobile-first, dark mode optimized email layouts using HTML, CSS, and Liquid personalization, contributing to an estimated 20%+ improvement in click-through engagement across promotional campaigns.
• Built and maintained a reusable component library in Figma, reducing design-to-send time by approximately 30% across recurring newsletter cycles.
• Managed 10+ campaign launches per month including welcome flows, retention sequences, and re-engagement automations using Klaviyo.
• Conducted A/B testing on CTAs, subject line visual hierarchy, and layout structure to optimize deliverability and inbox engagement.

Email and Product Designer at NETSOL Technologies (2025-08 – 2025-10)

Designed scalable email-ready visual systems for an AI nutrition product, standardizing UI components and creating personalized email journey wireframes.

• Designed scalable email-ready visual systems for an AI nutrition product, standardizing 50+ UI components to improve consistency and accelerate creative production.
• Translated complex AI-driven product data into clear, high-impact visual assets and email design concepts, improving usability and audience engagement scores in internal testing.
• Designed personalized email journey wireframes and user flows aligned with lifecycle marketing strategy and data-driven segmentation.

Email Design Associate at Arbisoft (2023-12 – 2024-09)

Supported lifecycle and campaign-focused email marketing initiatives across Mailchimp, delivering design assets and improving asset delivery cycles.

• Supported lifecycle and campaign-focused email marketing initiatives across Mailchimp, maintaining visual consistency and delivering 20+ design assets per sprint.
• Contributed to a 15% faster asset delivery cycle through improved design workflows, reusable templates, and cross-functional collaboration with marketing teams.
• Created stakeholder-facing presentation materials and campaign collateral ensuring accessibility standards and responsive email design best practices.

Bachelor of Science in Computer Science, Major in UI/UX Design – COMSATS University, Lahore Campus