Hasnain Raza Awan

Results-driven and scaling Amazon businesses from scratch to six figures.

Amazon Brand

Manager with 3+ years of hands-on e-commerce experience and 10+ years of prior leadership in Pakistan's banking sector. Proven track record of managing full-cycle Amazon product launches, driving revenue growth through data-backed PPC strategies, and optimizing brand visibility across the Amazon marketplace. Skilled in cross-functional collaboration, inventory forecasting, and leveraging Amazon's ecosystem to maximize profitability for diverse brand portfolios.

Amazon PPC Specialist at Brand Hatchers US/UK/EU (2026-01 – Present)

• Create, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to maximize ROI and ACoS targets.
• Conduct keyword research and competitor analysis to identify high-converting search terms and negative keywords.
• Monitor daily bid adjustments, budget allocation, and campaign performance across multiple ASINs/product lines.
• Analyze performance metrics (ACoS, TACoS, CTR, conversion rate, ROAS) and generate regular reporting for stakeholders.
• Perform A/B testing on ad creatives, product listings, and bidding strategies to improve campaign efficiency.

Amazon Launch Specialist at AmazeUcommerce LLC (2026-01 – Present)

Lead end-to-end product launches from sourcing to listing optimization, driving consistent sales growth across multiple brand accounts

• Develop and supervise PPC strategies in collaboration with PPC managers, optimizing ACOS and improving organic ranking
• Conduct niche product research and competitive analysis to identify high-potential market opportunities
• Build and maintain P&L statements and expense tracking sheets, ensuring financial transparency for clients
• Oversee A/B testing initiatives on listings to boost conversion rate (CVR) and search visibility
• Manage creatives pipeline (listing images, A+ content, brand videos) with third-party design vendors
• Forecast inventory requirements and develop proactive reorder plans to prevent stock outs
• Conduct ground-level supplier sourcing to renegotiate pricing and improve profit margins
• Deliver bi-weekly client progress reports with performance metrics and forward-looking campaign strategies
• Manage seller feedback and review strategies to maintain strong brand reputation

Amazon Brand Director at FM Awan LLC (2025-01 – Present)

Lead end-to-end product launches from sourcing to listing optimization, driving consistent sales growth across multiple brand accounts

• Develop and supervise PPC strategies in collaboration with PPC managers, optimizing ACOS and improving organic ranking
• Conduct niche product research and competitive analysis to identify high-potential market opportunities
• Build and maintain P&L statements and expense tracking sheets, ensuring financial transparency for clients
• Oversee A/B testing initiatives on listings to boost conversion rate (CVR) and search visibility
• Manage creatives pipeline (listing images, A+ content, brand videos) with third-party design vendors
• Forecast inventory requirements and develop proactive reorder plans to prevent stock outs
• Conduct ground-level supplier sourcing to renegotiate pricing and improve profit margins
• Deliver bi-weekly client progress reports with performance metrics and forward-looking campaign strategies
• Manage seller feedback and review strategies to maintain strong brand reputation

Amazon Brand Manager at Extreme Commerce (2025-01 – 2026-01)

Lead end-to-end product launches from sourcing to listing optimization, driving consistent sales growth across multiple brand accounts

• Develop and supervise PPC strategies in collaboration with PPC managers, optimizing ACOS and improving organic ranking
• Conduct niche product research and competitive analysis to identify high-potential market opportunities
• Build and maintain P&L statements and expense tracking sheets, ensuring financial transparency for clients
• Oversee A/B testing initiatives on listings to boost conversion rate (CVR) and search visibility
• Manage creatives pipeline (listing images, A+ content, brand videos) with third-party design vendors
• Forecast inventory requirements and develop proactive reorder plans to prevent stock outs
• Conduct ground-level supplier sourcing to renegotiate pricing and improve profit margins
• Deliver bi-weekly client progress reports with performance metrics and forward-looking campaign strategies
• Manage seller feedback and review strategies to maintain strong brand reputation

Amazon Catalogue Specialist at Extreme Commerce (2024-01 – 2025-01)

• Identified and validated high-potential products for Amazon US/UK and TikTok Shop through market data analysis
• Prepared detailed data validation and comparison sheets to support senior decision-making on new product approvals
• Presented sales projections and competitive landscape reports to leadership for product launch sign-off

Amazon PPC Intern at Extreme Commerce (2024-05 – 2024-07)

• Assisted in setup, execution, and ongoing management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
• Conducted keyword research to identify high-volume, low-competition search terms for campaign targeting
• Supported A/B testing across ad creatives and campaign structures to improve click-through and conversion rates
• Prepared weekly performance reports tracking impressions, clicks, conversions, ACOS, and ROI
• Monitored competitor advertising strategies and industry trends to surface actionable optimization recommendations

Branch Manager at Habib Metropolitan Bank (2024-01)

Managed branch operations, team performance, and customer relationship portfolios for a high-traffic urban branch

Branch Manager at Dubai Islamic Bank (2022-01 – 2023-01)

Led full branch operations, ensuring compliance, revenue targets, and team development in a competitive market

Branch Operations Manager at BankIslami Pakistan Ltd (2022-01)

Streamlined operational processes, reduced turnaround times, and ensured regulatory compliance

Branch Operations Manager at Silkbank Limited (2019-01 – 2022-01)

Oversaw daily branch operations for 3+ years, managing staff, risk, and customer service delivery

Relationship Manager at Silkbank Limited (2016-01 – 2019-01)

Managed and grew a portfolio of retail and SME clients, consistently exceeding sales and retention targets

Cash Services Officer at Silkbank Limited (2013-01 – 2016-01)

Ensured accurate cash management, vault operations, and compliance with SBP regulations

Sales Executive at Silkbank Limited (2012-01 – 2013-01)

Acquired new customers through field sales, meeting and exceeding monthly acquisition targets

Master's Degree in Masters In Economics – University of Karachi