Amazon PPC Specialist at Brand Hatchers US/UK/EU (2026-01 – Present)
- Create, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to maximize ROI and ACoS targets.
- Conduct keyword research and competitor analysis to identify high-converting search terms and negative keywords.
- Monitor daily bid adjustments, budget allocation, and campaign performance across multiple ASINs/product lines.
- Analyze performance metrics (ACoS, TACoS, CTR, conversion rate, ROAS) and generate regular reporting for stakeholders.
- Perform A/B testing on ad creatives, product listings, and bidding strategies to improve campaign efficiency.
Amazon Launch Specialist at AmazeUcommerce LLC (2026-01 – Present)
Lead end-to-end product launches from sourcing to listing optimization, driving consistent sales growth across multiple brand accounts
- Develop and supervise PPC strategies in collaboration with PPC managers, optimizing ACOS and improving organic ranking
- Conduct niche product research and competitive analysis to identify high-potential market opportunities
- Build and maintain P&L statements and expense tracking sheets, ensuring financial transparency for clients
- Oversee A/B testing initiatives on listings to boost conversion rate (CVR) and search visibility
- Manage creatives pipeline (listing images, A+ content, brand videos) with third-party design vendors
- Forecast inventory requirements and develop proactive reorder plans to prevent stock outs
- Conduct ground-level supplier sourcing to renegotiate pricing and improve profit margins
- Deliver bi-weekly client progress reports with performance metrics and forward-looking campaign strategies
- Manage seller feedback and review strategies to maintain strong brand reputation
Amazon Brand Director at FM Awan LLC (2025-01 – Present)
Lead end-to-end product launches from sourcing to listing optimization, driving consistent sales growth across multiple brand accounts
- Develop and supervise PPC strategies in collaboration with PPC managers, optimizing ACOS and improving organic ranking
- Conduct niche product research and competitive analysis to identify high-potential market opportunities
- Build and maintain P&L statements and expense tracking sheets, ensuring financial transparency for clients
- Oversee A/B testing initiatives on listings to boost conversion rate (CVR) and search visibility
- Manage creatives pipeline (listing images, A+ content, brand videos) with third-party design vendors
- Forecast inventory requirements and develop proactive reorder plans to prevent stock outs
- Conduct ground-level supplier sourcing to renegotiate pricing and improve profit margins
- Deliver bi-weekly client progress reports with performance metrics and forward-looking campaign strategies
- Manage seller feedback and review strategies to maintain strong brand reputation
Amazon Brand Manager at Extreme Commerce (2025-01 – 2026-01)
Lead end-to-end product launches from sourcing to listing optimization, driving consistent sales growth across multiple brand accounts
- Develop and supervise PPC strategies in collaboration with PPC managers, optimizing ACOS and improving organic ranking
- Conduct niche product research and competitive analysis to identify high-potential market opportunities
- Build and maintain P&L statements and expense tracking sheets, ensuring financial transparency for clients
- Oversee A/B testing initiatives on listings to boost conversion rate (CVR) and search visibility
- Manage creatives pipeline (listing images, A+ content, brand videos) with third-party design vendors
- Forecast inventory requirements and develop proactive reorder plans to prevent stock outs
- Conduct ground-level supplier sourcing to renegotiate pricing and improve profit margins
- Deliver bi-weekly client progress reports with performance metrics and forward-looking campaign strategies
- Manage seller feedback and review strategies to maintain strong brand reputation
Amazon Catalogue Specialist at Extreme Commerce (2024-01 – 2025-01)
- Identified and validated high-potential products for Amazon US/UK and TikTok Shop through market data analysis
- Prepared detailed data validation and comparison sheets to support senior decision-making on new product approvals
- Presented sales projections and competitive landscape reports to leadership for product launch sign-off
Amazon PPC Intern at Extreme Commerce (2024-05 – 2024-07)
- Assisted in setup, execution, and ongoing management of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Conducted keyword research to identify high-volume, low-competition search terms for campaign targeting
- Supported A/B testing across ad creatives and campaign structures to improve click-through and conversion rates
- Prepared weekly performance reports tracking impressions, clicks, conversions, ACOS, and ROI
- Monitored competitor advertising strategies and industry trends to surface actionable optimization recommendations
Branch Manager at Habib Metropolitan Bank (2024-01)
Managed branch operations, team performance, and customer relationship portfolios for a high-traffic urban branch
Branch Manager at Dubai Islamic Bank (2022-01 – 2023-01)
Led full branch operations, ensuring compliance, revenue targets, and team development in a competitive market
Branch Operations Manager at BankIslami Pakistan Ltd (2022-01)
Streamlined operational processes, reduced turnaround times, and ensured regulatory compliance
Branch Operations Manager at Silkbank Limited (2019-01 – 2022-01)
Oversaw daily branch operations for 3+ years, managing staff, risk, and customer service delivery
Relationship Manager at Silkbank Limited (2016-01 – 2019-01)
Managed and grew a portfolio of retail and SME clients, consistently exceeding sales and retention targets
Cash Services Officer at Silkbank Limited (2013-01 – 2016-01)
Ensured accurate cash management, vault operations, and compliance with SBP regulations
Sales Executive at Silkbank Limited (2012-01 – 2013-01)
Acquired new customers through field sales, meeting and exceeding monthly acquisition targets
