Hassan Ashraf

I am a graphic designer with a solid background in both education and real-world experience. My journey in design began with a course in graphic designing from Arena Multimedia in 2012, and I completed my Intermediate in Computer Science. These studies gave me the skills I needed to succeed in the design industry.

I started my career at Boundless Technologies, where I worked for two years and learned a lot. This experience helped me build the foundation for my future. Afterward, I decided to start my own company, Cyberavanza, where I focus on creating high-quality design solutions that meet the needs of modern businesses.

In addition to running Cyberavanza, I also work on freelance platforms like Fiverr, Upwork, 99designs, Dribbble, and DesignCrowd. Over the years, I have developed a strong portfolio, helping clients from around the world bring their ideas to life. My work reflects my passion for design, creativity, and commitment to delivering excellent results.

Chief Executive Officer | Cyber Avanza

Self-employed

November 2022 – Present | Karachi, Pakistan

As the Founder and Chief Executive Officer of Cyber Avanza, I oversee all business operations, client management, project planning, and team leadership. I work closely with businesses worldwide to deliver high-quality graphic design, branding, website development, and digital marketing solutions.

Key Responsibilities:

• Managing overall business operations and strategy

• Leading branding and graphic design projects

• Overseeing WordPress and Shopify website development

• Handling client communication and project management

• Developing digital marketing campaigns

Skills:

Graphic Design • Branding • Business Development • Project Management • WordPress • Shopify • Digital Marketing • Client Management

Senior Packaging & Brand Identity Designer

Optimum Food Industries

Jan 2022 – Present | Karachi, Pakistan

As a Senior Packaging & Brand Identity Designer at Optimum Food Industries, I am responsible for creating impactful packaging designs and brand visuals for the company's consumer products. My role focuses on developing packaging that enhances shelf presence, strengthens brand recognition, and meets print production standards while maintaining consistency across all product lines.

I work closely with the marketing, product development, and production teams to ensure every design aligns with the company's branding strategy and market positioning.

Brands I Have Worked On

• Crunchitos – Nacho Chips

• Magic Tiger – Breakfast Cereals, Oats & Spreads

• Meaoon – Premium Cat Food & Cat Litter

• Royal Heart – Premium Cat & Dog Food

Key Responsibilities

• Designing product packaging for FMCG and pet food brands.

• Creating labels, pouches, boxes, jars, cartons, and retail packaging.

• Developing brand identities and maintaining visual consistency.

• Preparing print-ready artwork with accurate die-lines and production specifications.

• Designing marketing materials, promotional graphics, and product launch visuals.

• Collaborating with marketing and production teams throughout the design process.

• Updating existing packaging according to regulatory and branding requirements.

• Managing multiple product lines while meeting strict deadlines.

• Ensuring high-quality print production and color accuracy.

Skills

Packaging Design • Brand Identity • FMCG Packaging • Pet Food Packaging • Print Production • Adobe Illustrator • Adobe Photoshop • Label Design • Product Branding • Marketing Design • Typography • Prepress • Creative Direction

Graphic Designer | DesignCrowd

Freelance

January 2015 – Present

Providing professional graphic design services to international clients through DesignCrowd. Specialized in creating unique branding solutions while participating in design contests and one-to-one client projects.

Key Responsibilities:

• Logo Design

• Corporate Identity

• Packaging Design

• Brochure & Flyer Design

• Social Media Graphics

• Brand Guidelines

• Print Design

• Client Communication

• Creative Concept Development

Skills:

Adobe Photoshop • Adobe Illustrator • Branding • Logo Design • Packaging Design • Print Design

Graphic Designer | Upwork

Freelance

2019 – Present | Karachi, Pakistan

Working as a Freelance Graphic Designer on Upwork, helping businesses worldwide build strong visual identities through creative and modern design solutions. Successfully delivering projects with a focus on quality, communication, and client satisfaction.

Key Responsibilities:

• Logo Design

• Brand Identity Design

• Company Profiles

• Packaging Design

• Social Media Graphics

• Marketing Materials

• Business Presentations

• Print & Digital Design

• Client Collaboration

Skills:

Graphic Design • Branding • Adobe Photoshop • Adobe Illustrator • Client Management • Creative Design

Level Two Seller | Fiverr

August 2015 – Present

Maintained Level Two Seller status by consistently delivering high-quality design services to clients from around the world. Completed thousands of successful projects while maintaining excellent communication and customer satisfaction.

Key Responsibilities:

• Managing client projects

• Delivering custom logo designs

• Brand Identity Development

• Packaging Design

• Business Cards & Stationery

• Social Media Design

• Company Profiles

• Marketing Graphics

• Revisions and Client Support

Achievements:

• Successfully completed thousands of projects.

• Worked with clients from over 100 countries.

• Built a strong reputation through quality work and timely delivery.

Skills:

Logo Design • Branding • Packaging Design • Adobe Photoshop • Adobe Illustrator • Customer Service

Freelance Graphic Designer | Fiverr

August 2015 – Present

Providing creative graphic design services for businesses, startups, and entrepreneurs worldwide. Specialized in branding, print design, packaging, and digital marketing materials.

Key Responsibilities:

• Logo Design

• Brand Identity

• Packaging Design

• Flyer & Brochure Design

• Company Profile Design

• Social Media Graphics

• Print Design

• Marketing Materials

• Client Consultation

Skills:

Adobe Photoshop • Adobe Illustrator • Branding • Graphic Design • Packaging • Print Design

Graphic Designer | Expert Design & Media

November 2016 – Present

Collaborating with an international creative agency to produce high-quality branding and marketing materials for clients across various industries. Working on both print and digital design projects while maintaining consistency with brand guidelines.

Key Responsibilities:

• Brand Identity Design

• Marketing Materials

• Brochure & Flyer Design

• Packaging Design

• Social Media Graphics

• Print Advertising

• Creative Concept Development

• Client Revisions

• Production-Ready Artwork

Skills:

Graphic Design • Branding • Adobe Photoshop • Adobe Illustrator • Marketing Design • Print Media

1. Arena Multimedia Pakistan

Degree: Advanced Diploma in Media Studies (ADMS)

Field of Study: Graphic Design, Multimedia & Web Design

Duration: 2012 – 2014

Description:

Completed a comprehensive diploma covering Graphic Design, Branding, Digital Illustration, Print Media, Web Design, UI Fundamentals, Motion Graphics, and Multimedia Production. Gained hands-on experience with Adobe Creative Suite, creative problem-solving, and industry-standard design workflows.

Skills:

• Adobe Photoshop

• Adobe Illustrator

• Graphic Design

• Branding

• Print Design

• Web Design

• Typography

• Visual Communication

2. Intermediate in Computer Science (ICS)

Degree: Intermediate in Computer Science

Field of Study: Computer Science

Duration: 2010 – 2012 (ya apne actual years likh dein)

Description:

Completed Intermediate in Computer Science with a focus on programming fundamentals, computer applications, mathematics, and information technology, building a strong technical foundation alongside creative design skills.

Skills:

• Computer Science

• Information Technology

• MS Office

• Internet Technologies

• Problem Solving