Hassan Baig

Results-driven Performance Marketer and Meta Ads Specialist with experience managing and scaling Meta advertising campaigns across multiple industries. Skilled in media buying, lead generation, consumer psychology, creative strategy, script writing, ad concepts, and campaign optimization. Experienced in managing advertising budgets exceeding PKR 5 Million+ and driving measurable business growth through data-driven marketing strategies.

Performance Marketer & Meta Ads Specialist at Trajital

• Managed and optimized Meta advertising campaigns for undergarments, clothing brands, imported products, eCommerce stores, and local businesses.
• Managed and scaled ad spend exceeding PKR 5 Million+ while maintaining profitable ROAS.
• Created ad scripts, marketing hooks, creative concepts, and campaign strategies.
• Built lead generation campaigns for clinics and service-based businesses.
• Conducted audience research, competitor analysis, and creative testing.
• Implemented retargeting funnels, Meta Pixel, and Conversion API tracking.
• Performed A/B testing on creatives, copy, offers, and audience segments.
• Monitored CTR, CPC, CPM, CPA, Conversion Rate, and ROAS metrics.

Social Media Manager & Meta Ads Specialist at Hiqain

• Managed and optimized 40+ US-based social media pages across multiple industries.
• Planned and executed paid advertising campaigns focused on customer acquisition and business growth.
• Managed content planning, publishing schedules, and community engagement.
• Applied consumer psychology principles to improve engagement and conversion rates.
• Built audience targeting strategies using Custom and Lookalike Audiences.
• Scaled profitable campaigns through continuous optimization and performance analysis.

Advance Diploma in Software Engineering -Aptech