Hassan Khalid

10+ years of experience in Advertising, Graphic Design, Marketing, Event Management, Hospitality, Retail and Operations. Expertise in creating visually compelling designs and cohesive brand identities across digital and print mediums. Skilled in conceptualizing and executing digital marketing campaigns with strong focus on user engagement, creative strategy, brand development, and client management.

Head of Design at The Content Studio (2021 – Present)

Leading design initiatives and visual concepts for print and digital media

• Develop and execute high-quality visual concepts for print and digital media
• Lead end-to-end project management, overseeing timelines and quality
• Liaise with internal and external teams, facilitating seamless communication
• Collaborate with cross-functional teams and clients, translating feedback into refined designs and upholding strong communication standards
• Strategically develop and implement visually engaging designs for the company website blog, enhancing user experience and brand presence
• Create cohesive themes for digital campaigns, aligning creative elements with overall marketing objectives
• Ensure design consistency and brand harmony across all marketing platforms, reinforcing brand identity
• Establish and refine visual language and use cases to guide effective storytelling and audience engagement
• Collaborate closely with in-house departments (Marketing, Product Development, Head of Marketing) to ensure alignment and seamless project execution

Senior Graphic Designer at Interloop (2021-07 – 2024-01)

Senior design role with focus on digital campaigns and brand consistency

• Lead design and implementation of creative assets for the company website blog, ensuring visual consistency and engagement
• Conceptualize and develop themes for digital marketing campaigns, aligning with overall brand strategy
• Collaborate with cross-functional teams including Marketing, Product Development, and the Head of Marketing to ensure design initiatives align with business objectives
• Develop creative concepts and design solutions for online and offline marketing materials, including social media assets, email newsletters, and product brochures
• Create and refine visual concepts for seasonal collections and promotional campaigns
• Provide design support for photo shoots and product presentations to ensure strong brand representation
• Stay up-to-date on design trends and industry best practices to enhance visual output and maintain competitive edge

Senior Graphic Designer at Demostack (2021-06 – 2022-10)

Senior designer role focused on website blog design and digital campaign execution

• Strategically develop and implement visually engaging designs for the company website blog, enhancing user experience and brand presence
• Create cohesive themes for digital campaigns, aligning creative elements with overall marketing objectives
• Ensure design consistency and brand harmony across all marketing platforms, reinforcing brand identity
• Establish and refine visual language and use cases to guide effective storytelling and audience engagement
• Collaborate closely with in-house departments (Marketing, Product Development, Head of Marketing) to ensure alignment and seamless project execution

Senior Graphic Designer at I.T Butler Ltd (2020-01 – 2021-01)

Senior graphic designer managing multi-channel campaign execution and project coordination

• Create and execute impactful designs across print and digital media channels
• Craft cohesive themes for digital campaigns that align with brand objectives
• Ensure design consistency and brand harmony across all marketing platforms
• Oversee project timelines and campaign rollouts across three concurrent company initiatives
• Coordinate projects and manage vendors to ensure cost-effective production
• Liaise with internal departments (Marketing, Product Development) to support aligned project goals
• Monitor and optimize the project production budget on a monthly basis for efficiency
• Uphold brand guidelines to ensure consistency across all campaign touchpoints

Senior Graphic Designer/Marketing Coordinator at KHAS (A subsidiary of Sadaqat Textiles) (2016-11 – 2019-11)

Senior designer and marketing coordinator managing brand guidelines and e-commerce design

• Develop and design themes for marketing collateral and online creative materials
• Lead the design and implementation of brand guidelines across the website
• Create engaging social media content for platforms including Facebook, Instagram, and Pinterest
• Conceptualize and execute seasonal campaign designs
• Oversee project coordination from initiation through to completion
• Serve as the main point of contact for third-party service providers, ensuring timely project delivery
• Design the front-end of an e-commerce platform, specifically for a shop-in-shop marketplace

Senior Graphic Designer/Team Leader at Instaprint (2015-12 – 2016-11)

Senior designer and team leader managing social media campaigns and client relationships

• Design and execute social media campaigns and marketing strategies to enhance brand visibility
• Manage client relationships, including maintaining existing clients and generating new business opportunities
• Oversee project development from inception to completion, ensuring timely execution and alignment with objectives
• Coordinate with cross-functional teams (Marketing, Sales, and Management) to ensure smooth project delivery and client servicing

Graphic Designer at Black Box Concepts (2015-04 – 2015-12)

Graphic designer supporting social media and advertising campaign development

• Assist in developing social media marketing campaigns and strategies to boost online presence
• Support in maintaining client relationships, while also contributing to efforts in acquiring new clients
• Contribute to the development and execution of projects, ensuring high-quality design output
• Collaborate with teams to coordinate client servicing and project details
• Aid in the creation of advertising campaigns for both national and international clients
• Assist in designing web campaigns and creative assets for online platforms

BA (Hons) in Graphic & Illustration with Marketing – University of Hertfordshire (2010 – 2013)

BA (Hons) in Computer Arts – PAF Karachi Institute of Economics & Technology (2008 – 2010)

Intermediate In Commerce in Commerce – Government College University Faisalabad (2006 – 2008)