Head of Design at The Content Studio (2021 – Present)
Leading design initiatives and visual concepts for print and digital media
- Develop and execute high-quality visual concepts for print and digital media
- Lead end-to-end project management, overseeing timelines and quality
- Liaise with internal and external teams, facilitating seamless communication
- Collaborate with cross-functional teams and clients, translating feedback into refined designs and upholding strong communication standards
- Strategically develop and implement visually engaging designs for the company website blog, enhancing user experience and brand presence
- Create cohesive themes for digital campaigns, aligning creative elements with overall marketing objectives
- Ensure design consistency and brand harmony across all marketing platforms, reinforcing brand identity
- Establish and refine visual language and use cases to guide effective storytelling and audience engagement
- Collaborate closely with in-house departments (Marketing, Product Development, Head of Marketing) to ensure alignment and seamless project execution
Senior Graphic Designer at Interloop (2021-07 – 2024-01)
Senior design role with focus on digital campaigns and brand consistency
- Lead design and implementation of creative assets for the company website blog, ensuring visual consistency and engagement
- Conceptualize and develop themes for digital marketing campaigns, aligning with overall brand strategy
- Collaborate with cross-functional teams including Marketing, Product Development, and the Head of Marketing to ensure design initiatives align with business objectives
- Develop creative concepts and design solutions for online and offline marketing materials, including social media assets, email newsletters, and product brochures
- Create and refine visual concepts for seasonal collections and promotional campaigns
- Provide design support for photo shoots and product presentations to ensure strong brand representation
- Stay up-to-date on design trends and industry best practices to enhance visual output and maintain competitive edge
Senior Graphic Designer at Demostack (2021-06 – 2022-10)
Senior designer role focused on website blog design and digital campaign execution
- Strategically develop and implement visually engaging designs for the company website blog, enhancing user experience and brand presence
- Create cohesive themes for digital campaigns, aligning creative elements with overall marketing objectives
- Ensure design consistency and brand harmony across all marketing platforms, reinforcing brand identity
- Establish and refine visual language and use cases to guide effective storytelling and audience engagement
- Collaborate closely with in-house departments (Marketing, Product Development, Head of Marketing) to ensure alignment and seamless project execution
Senior Graphic Designer at I.T Butler Ltd (2020-01 – 2021-01)
Senior graphic designer managing multi-channel campaign execution and project coordination
- Create and execute impactful designs across print and digital media channels
- Craft cohesive themes for digital campaigns that align with brand objectives
- Ensure design consistency and brand harmony across all marketing platforms
- Oversee project timelines and campaign rollouts across three concurrent company initiatives
- Coordinate projects and manage vendors to ensure cost-effective production
- Liaise with internal departments (Marketing, Product Development) to support aligned project goals
- Monitor and optimize the project production budget on a monthly basis for efficiency
- Uphold brand guidelines to ensure consistency across all campaign touchpoints
Senior Graphic Designer/Marketing Coordinator at KHAS (A subsidiary of Sadaqat Textiles) (2016-11 – 2019-11)
Senior designer and marketing coordinator managing brand guidelines and e-commerce design
- Develop and design themes for marketing collateral and online creative materials
- Lead the design and implementation of brand guidelines across the website
- Create engaging social media content for platforms including Facebook, Instagram, and Pinterest
- Conceptualize and execute seasonal campaign designs
- Oversee project coordination from initiation through to completion
- Serve as the main point of contact for third-party service providers, ensuring timely project delivery
- Design the front-end of an e-commerce platform, specifically for a shop-in-shop marketplace
Senior Graphic Designer/Team Leader at Instaprint (2015-12 – 2016-11)
Senior designer and team leader managing social media campaigns and client relationships
- Design and execute social media campaigns and marketing strategies to enhance brand visibility
- Manage client relationships, including maintaining existing clients and generating new business opportunities
- Oversee project development from inception to completion, ensuring timely execution and alignment with objectives
- Coordinate with cross-functional teams (Marketing, Sales, and Management) to ensure smooth project delivery and client servicing
Graphic Designer at Black Box Concepts (2015-04 – 2015-12)
Graphic designer supporting social media and advertising campaign development
- Assist in developing social media marketing campaigns and strategies to boost online presence
- Support in maintaining client relationships, while also contributing to efforts in acquiring new clients
- Contribute to the development and execution of projects, ensuring high-quality design output
- Collaborate with teams to coordinate client servicing and project details
- Aid in the creation of advertising campaigns for both national and international clients
- Assist in designing web campaigns and creative assets for online platforms
