Huma Aiman

Social media and digital marketing manager who leads teams, owns budgets and reports directly to a company Chairman. Combines brand growth, paid advertising and influencer marketing with operations management across 6+ departments and international expansion into Malaysia and Saudi Arabia.

Social Media Manager · Special Officer to the Chairman - Apex23 Developers

(2026-06)

Real estate development & sales · 140 employees

• Head the media function, setting strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn and X, with 160k followers on Facebook.
• Own a PKR 1M monthly Meta and Google ad budget, planning campaigns and allocating spend for lead generation.
• Delivered the company's best-performing campaign to date, reaching millions of views and generating qualified leads.
• Built the content calendar, approval process and production workflow; assign tasks and review all output.

Deputy COO - Apex23 Developers

(2026-06)

Operations & Coordination

• Report directly to the Chairman, turning directives into action across 6+ departments: Admin & Security, IT & Media, CMD & Finance, HR, Coordination and CPU.
• Chair progress meetings, follow up on deadlines and hold departments accountable for SOP compliance.
• Deliver daily status reports to the Chairman, supporting smoother operations and higher sales.

Deputy Head of Department - Apex23 Developers

(2026-06)

Foreign Expansion Program

• Independently led company incorporation in Malaysia and Saudi Arabia, from market research to registration.
• Directed in-country representatives and incorporation consultants remotely from Pakistan.

Social Media & PR Team Lead - Digithub Studio

(2025-02 - 2026-05)

Promoted from Social Media Associate · Miss Rose & PureClans

• Led a 7-person team (4 social media specialists, 3 video editors), delivering 200+ ad videos a month.
• Ran 1,000+ influencer collaborations and 4 major campaigns with celebrities such as Zoya Nasir and Zubab Rana.
• Negotiated influencer and affiliate deals that drove sales in PKR crores and reach in the millions.
• Grew the PureClans page to about 100k followers in under 4 months, earning promotion within 9 months.
• Planned and executed PR campaigns for product launches and promotions.

Content Writer & Social Media

(2024 - 2024)

• Wrote SEO blogs, website content and product descriptions for e-commerce and freelance clients.
• Planned and scheduled social media content to grow reach and engagement.

BS - Media & Mass Communication - National University of Modern Languages (NUML), Rawalpindi (2020 - 2024)

BA - English Literature - Mashal College, Wah (2018 - 2020)