Hussnain Arshad

Digital Marketing & SEO Specialist with 7+ years of freelance experience in Performance Marketing, Search Engine Optimization (SEO), Google Ads (PPC), Meta Ads, TikTok Ads, WordPress, and AI-driven Organic Growth. Experienced in planning, launching, managing, and optimizing paid advertising campaigns while improving website visibility through Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, and content optimization. Skilled in modern AI Search Optimization strategies including Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), LLM Optimization, Semantic SEO, Entity SEO, Schema Markup, E-E-A-T optimization, AI Search Visibility, and Google AI Overviews.

Passionate about leveraging data-driven marketing, automation, and AI technologies to increase organic traffic, qualified leads, search visibility, and business growth.

Freelance Digital Marketing Specialist - Self-employed - Lahore, Pakistan

(2019-01)

• Meta (Facebook & Instagram) Ads: Created, managed, and optimized Lead Generation, Sales, Traffic, and Conversion campaigns.
• Performed audience research, budget management, A/B testing, and campaign optimization.
• Improved campaign performance by monitoring key metrics such as CTR, CPC, CPA, and ROAS.
• Google Ads: Managed Search, Display, Performance Max, and Traffic campaigns.
• Conducted keyword research and optimized campaigns to improve ROI and reduce CPC.
• Tracked campaign performance and prepared optimization reports.
• TikTok Ads: Created and managed TikTok Ads campaigns for brand awareness, traffic, lead generation, and conversions.
• Optimized audience targeting, creatives, bidding strategies, and campaign performance.
• Monitored campaign metrics to improve engagement and conversion rates.
• SEO: Performed On-Page SEO and Off-Page SEO.
• Conducted keyword research, technical optimization, and content optimization.
• Improved website visibility using SEO best practices.
• WordPress: Built and managed WordPress websites.
• Installed and configured themes and plugins.
• Managed website content and basic website optimization.

Freelance SEO Specialist - Self-employed - Lahore, Pakistan

(2019-01)

SEO & AI Search Optimization

• Performed comprehensive On-Page, Off-Page, Technical and Local SEO.
• Conducted keyword research, competitor analysis and search intent optimization.
• Optimized website architecture, metadata, internal linking and content hierarchy.
• Implemented Technical SEO best practices including crawlability, indexing improvements and Core Web Vitals optimization.
• Performed content optimization using Semantic SEO and Entity-based optimization techniques.
• Created structured content for improved visibility in AI-powered search engines.
• Optimized websites for Google AI Overviews, ChatGPT Search and Perplexity AI visibility.
• Applied Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles.
• Worked with structured data (Schema Markup) to improve search appearance.
• Improved website authority through E-E-A-T best practices.
• Performed SEO audits and identified technical improvements.
• Monitored rankings, traffic and search performance using Google Search Console and Google Analytics.

• 3 Years of Diploma & Certificates