Manager – Data Analytics & Consumer Research - Domino's Pizza Pakistan - Hilal Retail Brand
(2025-10)
Leading analytics and consumer insights for a multi-store QSR retail network.
- Driving sales growth and pricing optimization through deal analysis and performance tracking.
- Monitoring KPIs including sales, transactions, ATV, and menu mix via automated dashboards.
- Conducting MTD, WoW, and YoY performance analysis to identify trends and gaps.
- Delivering insights on deal contribution, product mix, and pricing strategy.
- Designing consumer segmentation models to improve CRM targeting and repeat customer share.
- Supporting business decisions with forecasting models and scenario planning.
- Collaborating with marketing & operations to enhance campaign effectiveness and store performance.
Manager – Data Analyst III - Redox Fashion - London
(2024-10 - 2025-10)
- Conduct financial analysis (P&L, cash flow, budgets, KPIs) to forecast outcomes and advise management.
- Developed and deployed machine learning models to predict fashion trends, optimize inventory, and enhance customer experience.
- Created interactive dashboards in Power BI for real-time performance monitoring.
- Optimized SQL queries for managing large datasets and integrated multiple data sources.
- Collaborated with marketing, product, and analytics teams to align insights with business goals.
Assistant Manager – Consumer Research (Data Analyst) - Foresight Research Pvt. Ltd.
(2023-09 - 2024-09)
- Led advanced analytics and predictive modeling for major clients (Unilever, Nestlé, Coca-Cola, P&G).
- Cleaned and processed large datasets with SQL and Python for actionable household behavior insights.
- Designed Power BI dashboards to present findings to stakeholders.
- Delivered clear data-driven recommendations to non-technical stakeholders.
Manager – Data Analyst - Ellie's Group of Companies
(2022-06 - 2023-09)
- Built robust ETL pipelines for data wrangling and transformation.
- Developed dashboards using Power BI & Tableau to communicate insights.
- Conducted exploratory data analysis to identify business opportunities.
- Ensured data quality, accuracy, and compliance with industry standards.
Data Officer, M&E Dept. - Chip Training & Consulting (CTC)
(2016-08 - 2022-05)
- Collected, analyzed, and reported program data for polio & COVID-19 monitoring.
- Built dashboards to visualize vaccination coverage and testing trends.
- Prepared stakeholder reports for government & donor organizations.
- Supported M&E frameworks and conducted data quality assessments.
Team Leader / QA Executive / Customer Care - Pakistan Telecommunication Company Ltd. (PTCL)
(2007 - 2013)
- Managed customer care team, improved sales/service processes, and exceeded KPIs.
- Designed KPIs, monitored calls, and implemented process improvements.
- Handled customer queries, training, and service improvement initiatives.
