Advertising Manager at Strategzilla (2024-07 – Present)
- Oversee multiple brands, including a 7-figure brand, managing daily operations and overall performance.
- Monitor and analyze gaps between market share and brand share, and identify growth opportunities
- Create strategies, perform product & niche analysis, and find gaps for product expansion.
- Build AMC audiences to target specific audiences tailored to specific products and brands.
- Optimize budgets and ad spend to improve campaign results and support organic growth.
- Managed inventory and forecast performance for smooth operations and better planning.
- Created some dashboards & templates to make data simple, clear, and understandable.
- Managed retailer campaigns on iHerb and optimize based on ROAS targets.
- Conducted detailed visual audits of content and collaborate with the creative team to improve listing visuals, SEO, and conversions.
Advertising Manager at AdMomento (2023-08 – 2024-06)
- Performed detailed brand audits to identify issues and gaps, and created & implemented strategies based on findings to improve performance.
- Worked through bulk operations to push and pull back campaigns based on performance.
- Efficiently launched new campaigns using bulk operations.
- Performed listing optimization and conducted A/B testing to improve CTR and conversion rates.
- Recommended coupons, discounts, and promotions to boost sales and increase customer awareness and engagement.
Jr Advertising Manager at Competitive Spark (2023-04 – 2023-08)
- Help & Assisted seniors in execution daily tasks and prepare WoW & MoM Performance Report.
- Conducted market research to analyze competitors and identify gaps for growth.
- Provided Findings and insights to support strategy planning and campaign improvements.
