Irfan Ul Mustafa

Results-driven Digital Marketing Professional with 7+ years of hands-on experience crafting and executing innovative digital strategies across B2B and B2C sectors. Proven expertise in social media management, paid advertising, content creation, email marketing, and SEO. Adept at building corporate brands, managing multi-channel campaigns, and driving measurable growth in engagement, leads, and revenue.

Google Certified Digital

Marketer and HubSpot Content Marketing Certified.

Digital Marketing Manager - Bluemed Surgical - Sialkot, Pakistan

(2023-01 - 2026-01)

• Led global digital marketing strategy, brand positioning, and geographic expansion for a B2B medical device company.
• Planned and executed Google, Facebook, Instagram, and LinkedIn ad campaigns, optimizing ROI and ad spend.
• Managed company WordPress website, email marketing campaigns, and lead nurturing flows.
• Oversaw social media across LinkedIn, Twitter, Facebook, and Instagram, including content calendars and reporting.
• Produced blogs, case studies, and product content; conducted market research and managed PR initiatives.

Digital Marketing Manager - Bashir Impex

(2020-02 - 2023-01)

• Managed digital marketing and social media functions, driving brand growth and lead generation.
• Executed email marketing campaigns to nurture prospects through the sales funnel.
• Created social media content and optimized e-commerce product listings, tracking ROI.

Social Media Marketing Specialist - Raxid UK

(2021-08 - 2022-12)

• Ran paid social advertising campaigns across platforms, managing budgets and KPIs.
• Built brand presence and produced content across Facebook, Instagram, Twitter, and LinkedIn.
• Managed community engagement and customer service via social channels.

Search Engine Optimization Consultant - Greatermen Industry

(2022-05 - 2023-05)

• Implemented SEO strategies improving organic rankings and traffic.
• Conducted keyword research, technical SEO audits, and analytics-driven optimization.

Master of Science (MS) - Information Technology - University of Gujrat (2022-11)

M.Sc. - Information Technology - University of Gujrat (2012 - 2014)

Bachelor of Science (B.Sc.) - University of the Punjab (2010 - 2012)