Israr K

Creative and data-driven Digital Marketing Specialist with 3+ years of experience delivering measurable growth across paid media, SEO, social media, content strategy, email marketing, and brand development. Proven track record of planning and executing high-performing multi-channel digital campaigns that drive qualified lead generation, improve brand visibility, and maximise ROI across real estate and e-commerce sectors. Skilled at managing campaigns end-to-end from strategy and content creation through to performance analysis and optimisation with a sharp focus on CPL reduction and conversion improvement.

Experienced in cross-functional collaboration, website management, CRM tools, and portal optimization across multiple industries. Google-certified professional with strong analytical capabilities and multilingual communication skills in English, Urdu, Pashto, and Hindi.

Digital Marketing Specialist at PRADHAN REAL ESTATE (2026-04 – 2026-07)

• Planned and executed multi-channel digital marketing campaigns across Meta Ads, Google Ads, social media, and property portals to generate high-quality real estate leads and drive brand visibility in the competitive Dubai property market.
• Developed and managed content strategy across Instagram, Facebook, LinkedIn, and other platforms, creating engaging property posts, reels, ad creatives, and promotional materials aligned with brand goals.
• Managed and optimised property listings across Bayut, Property Finder, and Dubizzle using SEO best practices, compelling copywriting, and market-driven pricing insights to improve ranking and inquiry quality.
• Monitored and analysed campaign KPIs including CPL, CTR, ROAS, and conversion rates, translating performance data into actionable optimisations to continuously improve lead quality and reduce cost per acquisition.
• Managed website content, landing pages, and SEO to drive organic traffic and strengthen digital brand credibility among investors and property buyers.
• Coordinated with sales team to align digital campaign messaging with current project priorities and property features, ensuring seamless lead handover and follow-up.
• Conducted competitor analysis and market research to identify opportunities, refine messaging, and maintain strong competitive positioning in the Dubai real estate market.

Digital Marketing Specialist at SRK PROPERTIES LLC (2024-01 – 2026-04)

• Developed and executed multi-channel digital marketing campaigns targeting investors and property buyers across Meta Ads, Google Ads, property portals, and social media, driving consistent qualified lead generation.
• Built and managed the company website from scratch with SEO-optimized content, conversion-focused landing pages, and user-friendly structure to drive organic traffic and brand credibility.
• Grew social media accounts across Instagram, Facebook, and LinkedIn, increasing brand engagement, follower base, and inbound inquiry volume through targeted organic and paid content strategies.
• Optimised property listings on Bayut, Property Finder, and Dubizzle using SEO strategies and market-driven content, improving ranking visibility and inquiry quality across all portals.
• Produced weekly campaign performance reports covering key KPIs and delivered actionable insights and recommendations to leadership.
• Collaborated with sales and developer teams to align campaign messaging, property features, and project launch priorities across all digital channels.

Property Consultant and Relationship Manager at SRK PROPERTIES LLC (2024-06 – 2025-04)

• Applied digital marketing expertise to drive investor outreach, brand visibility, and lead generation campaigns in support of property sales targets.
• Monitored market trends and competitor activity to provide data-driven insights that informed ongoing marketing and sales strategies.

Intermediate Education in Faculty of Science – Govt. Postgraduate Science College

BS Management Sciences in Management Sciences – University of Okara