Izzah Majid

Results-driven Business Development Executive with 5+ years of experience in SaaS sales, go-to-market (GTM) strategy, sales outreach, and pipeline growth. Founder & Business Development Lead of Pixeloop Studios, a VR/AR/AI studio that has shipped 70+ projects for clients across 14 countries, driving $10,000+ USD in cumulative revenue through lead generation, demand generation, and B2B client acquisition. GoHighLevel (GHL) and AI automation specialist, skilled in building sales funnels, CRM pipelines, and outbound outreach systems that convert prospects into long-term accounts.

Proven track record in contract negotiation, account management, and cross-functional stakeholder management across international markets.

Founder & Business Development Manager - Pixeloop Studios - Self-Founded

(2021-01)

Founded and lead the business development and GTM strategy function for Pixeloop Studios, growing it into a VR/AR/AI studio that has shipped 70+ projects to clients across 14 countries.

• Own the full sales cycle — outbound outreach, lead generation, prospecting, discovery calls, proposal negotiation, and closing — driving $10,000+ USD in cumulative revenue over 5+ years.
• Built and scaled a repeatable sales pipeline using GoHighLevel (GHL), including automated outreach sequences, CRM workflows, and lead-nurturing funnels that improved conversion rates and follow-up consistency.
• Built the studio's reputation and client pipeline to Fiverr Level 2 and Upwork Top Rated status through consistent B2B client acquisition and account management.
• Develop and execute go-to-market strategy for new service lines, identifying target markets and ideal customer profiles (ICPs) to drive demand generation.
• Negotiate contracts and manage long-term partnerships with international B2B clients across the USA, Saudi Arabia, Canada, and Belgium.
• Design and implement AI-driven automation systems to streamline sales outreach, lead qualification, and client onboarding, reducing manual overhead and improving sales velocity.
• Analyze sales performance data, pipeline metrics, and client feedback to continuously refine growth strategy, pricing, and service positioning.

Client Solutions & Product Consultant - Upwork

(2021-03)

• Manage end-to-end client relationships and account growth for VR/AR product engagements, translating client requirements into detailed specifications and proposals.
• Deliver structured performance reporting and QA documentation to clients, supporting client retention, upsell opportunities, and long-term account growth.
• Advise clients on AR/VR platform strategy using Unity and Unreal Engine, aligning technical delivery with business and revenue goals.

Freelance Business & Design Consultant - Fiverr

(2021-01)

• Built and managed a client base of 20+ B2B engagements through inbound and outbound lead generation, delivering game design documents, economy sheets, and market research reports.
• Advised clients on monetization strategy and go-to-market planning to support revenue and retention goals.

Product & QA Consultant - 8GreatGamesLLC

(2025-03 - 2025-05)

• Delivered client-facing documentation covering product strategy, monetization, and reward systems for stakeholder and executive review.
• Led structured QA and testing cycles, ensuring product quality ahead of client delivery deadlines and supporting account retention.

Lead Game Developer - Alter Learning Inc.

(2023-05 - 2024-05)

• Worked on multiple hyper-casual games and VR multiplayer projects made for STEAM learning for children.
• Managed and led 3D modelling, game design, and development teams, conducting regular cross-functional stakeholder meetings.
• Used multiplayer frameworks such as Coliseum architecture and PUN, with voice chat integration.

Game Level Designer - MDX Technologies

(2023-06 - 2023-11)

• Specialized in 3D game environment design for the "Vitals" VR app.
• Worked on character modeling, rigging, animation, and texturing in Blender/Unity, and performed QA on Meta Quest for optimization.

Internee Game Developer - Funsol Technologies

(2022-07 - 2022-08)

• Designed and developed a car parking game containing 10 levels.
• Efficiently used classes, structures, and design patterns.

Internee 3D Animator - CENTAIC, Pakistan Air Force

(2020-07 - 2020-08)

• Modelled fighter jets in 3D using Blender.
• Animated fighter jets to show different combat maneuvers.

Unity Game Developer - Stax3

(2023-10 - 2023-12)

• Developed Web 3.0 project "Breshnaverse".
• Worked on multiple 2D educational games uploaded to the website "breshna.io".

BS - Computer Game Development - Air University Islamabad (2019-08 - 2023-08)