Jawad Soomro

Managed critical IT infrastructure and operations for Karachi Fisheries while simultaneously serving as the primary lead for visual communications. Spearheaded the design and production of organizational branding, promotional collateral, and digital media assets, ensuring both technical stability and a professional, modern visual identity across all internal and external platforms.

Creative Designer at Fisherman’s Cooperative Society (2024-08 – Present)

• Managed critical IT infrastructure and operations for Karachi Fisheries while simultaneously serving as the primary lead for visual communications. Spearheaded the design and production of organizational branding, promotional collateral, and digital media assets, ensuring both technical stability and a professional, modern visual identity across all internal and external platforms.

Graphic Designer at USPCAS-W, Mehran University of Engineering & Technology (MUET) (2019-06 – 2024-09)

• Event Branding & Collateral: Designed and executed comprehensive visual branding (roll-ups, reports, newsletters) that elevated event visibility and strengthened institutional communication with key stakeholders, ensuring timely dissemination of university achievements.
• Admissions & Enrollment: Developed high-impact collateral for admissions open houses, strategically showcasing core programs to drive enrollment leads and maximize marketing appeal during critical recruitment cycles.
• Video Production & Photography: Produced compelling promotional videos and high-quality event photography for marketing and graduation campaigns, boosting online engagement and creating a rich institutional visual archive.
• Impactful Project design: Provided specialized design expertise for critical national development projects (e.g., wastewater, CPEC), translating complex goals into targeted print materials that were instrumental in securing stakeholder buy-in and supporting project outreach.

Graphic Designer at Gul Ursani School (Osar Foundation Trust) (2018-08 – 2019-12)

• Strategic Admissions Marketing: Successfully executed visual branding for major admissions campaigns, including the virtual university partnership, resulting in maximized visibility and increased enrollment interest through high-impact digital and print media.
• Targeted Audience Focus: Developed and deployed cohesive, multi-channel marketing content (print, digital, video) for specialized facilities (Girls' Hostel), which directly led to increased awareness and applications by focusing on targeted audience needs.
• Science Fair Showcase: Enhanced the educational value and appeal of major events, notably the 2019 Science Fair, by designing clear, engaging visual materials that improved attendee comprehension and effectively showcased student achievements.

Video Editor at I Care For Youth (2018-03 – 2018-07)

• Produced high-quality, animated promotional videos using Adobe After Effects and Premiere Pro to produce a series of compelling, high-quality animated promotional videos for NGO events, which successfully increased audience attention and dramatically raised awareness of critical initiatives.
• Managed the meticulous editing of hour-long episodes for the "Rehmat-e-Ramzan" program, strategically structuring content to powerfully showcase the NGO's work and inspire greater viewer support for their charitable cause.

Mass Comm. Internee at Fateh Textiles Mill (2018-02 – 2018-03)

• Designed engaging layouts for the company's female fashion magazine's social media platforms. These layouts effectively showcased the latest trends and styles.
• I produced a documentary film exploring the city of Hyderabad. This project involved conducting in-depth research, filming captivating visuals of the city's landmarks, culture, and daily life, and editing the footage to create a compelling narrative.

Designer & Videographer at Global Peace Foundation (2017-06 – 2017-10)

• Created graphic elements such as flyers and social media posts using design software (e.g., Adobe Photoshop, Illustrator). The content focused on cultural diversity and racial inclusiveness.
• Edited video footage using industry-standard software to create compelling videos.
• Integrated B-rolls with main content, enriching video’s visual storytelling.
• Played a crucial role in crafting engaging video narratives by meticulously storyboarding footage in the timeline and selecting key moments from lengthy interviews.
• Tackled the challenge of music selection to enhance the video's emotional impact and overall effectiveness.
• Assisted with ensuring proper camera equipment setup, including battery levels, memory card space, lens focus, lighting, and audio recording setup.

Certificate in Graphic Designing – Media Production Art (2018-08 – 2018-11)

Post Graduate Diploma in Engineering Management – University of Sunderland, UK (Segi College, Subang Jaya) (2016-02 – 2017-12)

Bachelors Degree in Electrical and Electronic Eng. – University of Sunderland, UK (Segi College, Subang Jaya) (2012-09 – 2015-09)

Diploma in Electronic Engineering – Rima College, Kuala Lumpur, Malaysia (2009-03 – 2011-12)

A’ Levels (GCE - University of Cambridge) – Hala International School, Jeddah, Saudi Arabia (2006-08 – 2008-06)

O’ Levels (IGCSE - University of Cambridge) – Hala International School, Jeddah, Saudi Arabia (2004-08 – 2006-06)